浅析全面质量标准化在企业策划中的创新及应用  

Analysis of the Innovation and Application of Total Quality Standardization in Enterprise Planning

作　　者：王佳 WANG Jia(Shanxi Institute of Applied Science and Technology)

机构地区：[1]山西应用科技学院

出　　处：《中国标准化》2022年第8期101-103,共3页China Standardization

摘　　要：企业之间的竞争不仅仅是产品的竞争更是市场的竞争,因此,企业通过产品设计、营销策划、质量管理等一系列措施,提高综合竞争力,树立良好的品牌形象,最终促进市场开拓。本文就全面质量标准化在企业策划中的创新以及应用展开探讨,希望能够推动企业可持续发展。The competition between enterprises is not only the competition of products but also the competition of the market.Therefore,through a series of measures such as product design,marketing planning,and quality management,enterprises can improve the comprehensive competitiveness,establish a good brand image,and ultimately promote market development.This paper discusses the innovation and application of total quality standardization in enterprise planning,which is expected to promote the sustainable development of enterprises.

关 键 词：全面质量 标准化 企业策划 创新 应用 

分 类 号：F273.2[经济管理—企业管理]