民族织锦在打造广西本土服饰品牌中的探索--以“布缦鹫雷”服装品牌实践为例  

The Exploration of Ethnic Brocade in Building Guangxi Local Clothing Brand:Take theClothing Brand Practice of"Buhman Gyaeundei"as an Example

作　　者：雷甜[1] LEI Tian(Guangxi Art University Deisgn college,Nanning 530000,China)

机构地区：[1]广西艺术学院设计学院,广西南宁530000

出　　处：《西部皮革》2022年第10期68-71,共4页West Leather

基　　金：广西高校中青年教师科研基础能力提升项目“民族织锦在打造广西本土服饰品牌中的探索与实践”(2021KY0465)研究成果。

摘　　要：目前,广西民族织锦尚未形成系统化的产业运作,基于广西民族织锦在服装服饰产品设计研发方面的欠缺,为打造以民族织锦为DNA的广西本土服装品牌寻求解决之道,创建了以广西民族织锦为DNA的服装服饰品牌“布缦鹫雷”。品牌创始人在面料研发和款式设计方面做了有益探索,并将民族织锦在打造广西本土服饰品牌的发展局限性做了反思。At present,Guangxi ethnic brocade has not yet formed a systematic industrial operation.Based on the lack of Guangxi ethnic brocade in the design and development of clothing products,in order to build a local clothing brand with ethnic brocade as DNA,the clothing brand"buhman gyaeundei"with Guangxi ethnic brocade as DNA was created.The founder of the brand has made beneficial exploration in the research and development and style design of the fabric,and reflected on the development limitations of ethnic brocade in building a local clothing brand in Guangxi.

关 键 词：民族织锦 服装品牌 品牌DNA 

分 类 号：F273.2[经济管理—企业管理] J524[经济管理—国民经济]