基于Word2vec及TF-MONO算法的中国观众对中外电影的需求与满意度比较研究  

A Comparative Study of Chinese Audience’s Demand and Satisfaction for Chinese and Foreign Movies Based on Word2vec and TF-MONO

作　　者：李敏[1] 张怡 王善玲 LI Min;ZHANG Yi;WANG Shanling(School of Economics and Management,Nanjing University of Aeronautics and Astronautics,Nanjing 211106,China)

机构地区：[1]南京航空航天大学经济与管理学院,南京211106

出　　处：《情报工程》2022年第2期73-86,共14页Technology Intelligence Engineering

摘　　要：[目的/意义]中国电影市场近年来蓬勃发展,研究中国观众观影的感知需求与满意度对促进国产电影内循环以及其他来源国电影向中国电影市场跨文化传播具有重大意义。[方法/过程]本文采用网络爬虫技术获取2017-2020年在中国大陆上映的包含中国电影、美国电影、欧洲电影以及日本电影在内的423部电影样本影评数据,共计75548条。利用词频统计、Word2vec模型对影评数据进行特征提取,识别观众感知需求。后引入情感词典和TF-MONO算法实现对中国观众观影满意度的测算。[结果/结论]研究结果发现:首先,中国观众观影感知需求主要表现在故事、角色这两个方面。其次,中国观众对中国电影动作特征表现为高满意;对美国电影的特效、角色、演员这三个特征满意度较高;欧洲电影的故事较其他三个来源国电影表现更为突出;日本电影的艺术、导演/团队特征更能使中国观众满意。整体来看,中国观影者对欧洲电影整体满意度最高,其次是美国电影、日本电影,最后是中国电影。[Objective/Significance]The Chinese film market has been booming in recent years,and studying the demand and satisfaction of Chinese moviegoers is of great significance for promoting the internal recycle of domestic films and the cross-cultural communication of films from deferent countries.[Methods/Process]This paper uncovers demand of moviegoers coming from China by investigating their online reviews by using word frequency statistics and Word2vec model to extract film’s features.And the emotional dictionary and the TF-MONO algorithm were introduced to measure the satisfaction of Chinese audiences.[Results/Conclusions]The results of the research found that:First,the viewing demands of Chinese audiences are mainly manifested in the two aspects of the story and the characters.Secondly,Chinese audiences are highly satisfied with the action of Chinese movies and special effects,roles,and actors of American movies;European movies have more outstanding stories than movies from the others;Japanese movies’artistic and director/team can make Chinese audiences more satisfied.On the whole,Chinese moviegoers have the highest overall satisfaction with European movies,followed by American movies,Japanese movies,and finally Chinese movies.

关 键 词：情感分析 顾客满意度 Word2vec TF-MONO 

分 类 号：N99[文化科学—情报学] F740.22[经济管理—国际贸易]