大数据背景下电子商务企业管理模式优化研究  

Research on the Optimization of Management Models of E-commerce Enterprises under the Background of Big Data

作　　者：王姝[1] WANG Shu(Zhejiang Post and Telecommunication College Shaoxing,Zhejiang 312366)

机构地区：[1]浙江邮电职业技术学院,浙江绍兴312366

出　　处：《中国商论》2022年第12期58-60,共3页China Journal of Commerce

摘　　要：基于大数据快速发展的背景下,电子商务成为企业管理的新型商业发展模式。由于电子商务企业管理模式刚刚起步,遇到较多的影响和挑战,因此需要进一步完善电子商务企业管理模式,更好地提升企业的管理水平,促进企业的长久发展。大数据技术的发展已成为时代进步的主导方向,企业应合理运用大数据技术,优化企业的管理模式。本文结合大数据的发展,对大数据技术做出了基本分析,了解大数据的特点和作用,明确了电子商务对企业发展的重要性,结合电子商务企业管理模式的改革思路,构建合理的电子商务企业管理模式,为企业未来的发展提供有效帮助。Under the background of the rapid development of big data,e-commerce has become a new business development model of enterprise management.Since the management models of e-commerce enterprises are just in the incipient stage,encountering many impacts and challenges.Therefore,it is necessary to further improve the management models of e-commerce enterprises,better improve the management level of enterprises,and promote the long-term development of enterprises.The development of big data technology has become the leading trend of the progress of the times.Enterprises should rationally use big data technology to optimize the management models.Based on the development of big data,this study makes a basic analysis of big data technology,understands the characteristics and functions of big data,and clarifies the importance of e-commerce to enterprise development.Combined with the reform paths of management models of e-commerce enterprises,it constructs reasonable management models of e-commerce enterprises to provide effective help for the future development of enterprises.

关 键 词：大数据 电子商务 企业管理 模式改革 发展规划 

分 类 号：F724.6[经济管理—产业经济]