跨国企业本地化战略对子公司绩效的负面效应  

Negative Effect of Localization Strategies of Multinational Enterprises on Performance of Subsidiary Companies

作　　者：张伟[1] 卫利华 ZHANG Wei;WEI Li-hua

机构地区：[1]武汉理工大学安全科学与应急管理学院,湖北武汉430070 [2]华中科技大学管理学院,湖北武汉430074

出　　处：《中南民族大学学报（人文社会科学版）》2022年第6期146-154,187,共10页Journal of South-Central Minzu University (Humanities and Social Sciences)

基　　金：国家自然科学基金青年项目“二元绩效反馈对海外市场扩张及国际化绩效的影响研究”(72102172)。

摘　　要：基于交易成本理论,探讨了本地化战略对子公司绩效的负面效应,揭示了利益相关者机会主义行为的中介机制,即本地化会导致东道国利益相关者更多的机会主义行为,进而削弱子公司的绩效。还探讨了正式制度距离和非正式制度距离的调节作用。基于中国跨国企业的数据,进行了实证检验。揭示了本地化战略的消极影响,为跨国企业如何更加有效采用本地化战略提供了重要启示。Based on the transaction costs theory,this paper discusses the negative effect of localization strategies on performance of subsidiary companies,and reveals mediation mechanism of the stakeholders’opportunistic behavior,i.e.localization strategy can bring about more opportunistic behavior in the stakeholders of the host country,which in turn weakens the performance of the subsidiary companies.In addition,the moderating effect of formal institutional distance and informal institutional distance is also discussed.Based on the survey data of some Chinese multi-national cooperates,this paper carries out an empirical test.The study finds the negative effects of localization strategies,which provides important insights into how multi-national cooperates should adopt localization strategies more effectively.

关 键 词：本地化战略 负面效应 机会主义行为 子公司绩效 

分 类 号：F276.7[经济管理—企业管理]