美国图书馆协会“我爱我的图书馆员奖”分析与启示  

Analysis and Enlightenment of the“I Love My Librarian Award”by the American Library Association

作　　者：房宣伊 谈大军[2] FANG Xuanyi;TAN Dajun(Maoming Polytechnic Library,Maoming 525000,China;School of Economics&Management,South China Normal University,Guangzhou 510000,China)

机构地区：[1]茂名职业技术学院图书馆,广东茂名525000 [2]华南师范大学经济与管理学院,广东广州510000

出　　处：《晋图学刊》2022年第2期52-59,共8页Shanxi Library Journal

基　　金：教育部人文社会科学研究项目“基于CCDVTP模型的中美大学图书馆营销管理模式比较研究”(项目编号:17JYA870017)。

摘　　要：本文对美国图书馆协会设立“我爱我的图书馆员奖”进行介绍和分析,旨在为我国图书馆员开展营销活动提供借鉴。首先,应用文献调查法、案例分析法等从举办机构、奖励办法、奖项特点、评审标准和获奖情况介绍该奖项;其次,重点分析获奖者服务特点,主要包括注重服务包容性和用户多样性、加强社区参与和延伸服务、具备良好的职业能力等;最后,根据服务特点,笔者从服务管理、合作、馆员意识等方面提出启示。This paper introduces and analyzes the establishment of“I Love My Librarian Award”by American Library Association in order to provide reference for the marketing and promotion activities of Chinese librarians.First of all,literature survey method,case analysis method,etc.,are used,from the organization,award method,award characteristics,evaluation criteria and awards to introduce the award;Secondly,the service characteristics of the winners are analyzed,including paying attention to service inclusiveness and user diversity,strengthening community participation and service extension,and having good professional ability;Finally,according to the characteristics of service,the author puts forward some enlightenment from the aspects of service management,cooperation and librarian consciousness.

关 键 词：美国图书馆协会 我爱我的图书馆员奖 图书馆营销 图书馆员 

分 类 号：G252.2[文化科学—图书馆学]