基于扎根理论的移动专业虚拟社区用户需求模型构建  

Construction of User Demand Model of Mobile Professional Virtual Community Based on Grounded Theory

作　　者：王婉[1,2] 张向先[1] 郭顺利[3] 吴雅威 WANG Wan;ZHANG Xiang-xian;GUO Shun-li;WU Ya-wei(School of Business and Management,Jilin University,Changchun 130022,China;School of Management,Jilin Jianzhu University,Changchun 130018,China;Media College,Qufu Normal University,Rizhao 276826,China;School of Public Management,Xiangtan University,Xiangtan 411105,China)

机构地区：[1]吉林大学商学与管理学院,吉林长春130022 [2]吉林建筑大学,经济与管理学院,吉林长春130018 [3]曲阜师范大学传媒学院,山东日照276826 [4]湘潭大学公共管理学院,湖南湘潭411105

出　　处：《情报科学》2022年第6期169-176,共8页Information Science

基　　金：国家社会科学基金青年项目“学术新媒体信息流转的驱动机制与价值增值研究”(18CTQ029)。

摘　　要：【目的/意义】数智时代移动专业虚拟社区已然成为专业用户对领域知识获取、共享及创新的主渠道。从用户需求层面进行探究,对数智环境下移动专业虚拟社区资源组织及服务模式建设提供有益参考。【方法/过程】本文运用扎根理论方法,对19位用户进行深度访谈获取原始资料,通过三级编码得到概念范畴及其逻辑关系,具体涵盖了6个主范畴、19个范畴和71个初始概念,构建了数智环境下移动专业虚拟社区用户需求理论模型(SUR)。【结果/结论】从主范畴关系结构可以看出,资源需求与基础服务构成了移动专业虚拟社区用户需求的建构因素;用户认知收益和社交效用对数智环境下移动专业虚拟社区用户需求产生起内部驱动作用;内容质量和服务优化对数智环境下移动专业虚拟社区用户需求产生起外部驱动作用。【创新/局限】本研究提出的用户需求模型为移动专业虚拟社区在数智环境下开展服务优化提供有益参考。后续研究可以通过实证方法验证模型的科学性和合理性。【Purpose/significance】The mobile professional virtual community in the era of digital intelligence has become an important way for users to acquire, share and innovate domain knowledge. This paper attempts to explore the user demand level, in order to provide a useful reference for the construction of mobile professional virtual community resources and service models in the digital intelligence environment.【Method/process】This paper uses the grounded theory method to conduct in-depth interviews with 19 users to obtain original data, and obtain conceptual categories and their logical relationships through three-level coding, which specifically covers 6 main categories, 19 categories and 71 initial concepts, condensing the mathematical intelligence A theoretical model of user needs(SUR) of mobile professional virtual community in the environment.【Result/conclusion】The research results show that the user needs of mobile professional virtual community present three dimensions: user, resource and service. From the main category relationship structure, it can be seen that content demand and basic services constitute the construction factors of mobile professional virtual community user demand, and user cognitive benefit and social utility play an internal driving role in the generation of mobile professional virtual community user demand under the digital intelligence environment. Content quality and service optimization play an external driving role in the generation of user demands of mobile professional virtual community in the digital intelligence environment.【Innovation/limitation】The user demand model proposed in this study provides a useful reference for the service optimization of mobile professional virtual communities in a digital intelligence environment. Subsequent research can verify the scientificity and rationality of the model through empirical methods.

关 键 词：数智环境 移动专业虚拟社区 用户需求 扎根理论 用户需求模型 

分 类 号：G252.0[文化科学—图书馆学]