虎图腾文化元素在现代文创产品中的应用研究-以淮阳布老虎为例  

The application of tiger totem culture in visual communication design--Taking Huaiyang Cloth Tiger as an example

作　　者：林靖云 唐莘芝 Lin Jingyun;Tang Xinzhi(College of Fine Arts and Design,Hainan University,Haikou Hainan 570100)

机构地区：[1]海南大学美术与设计学院,海南海口570100

出　　处：《流行色》2022年第5期19-21,共3页Fashion Color

摘　　要：河南淮阳布老虎是中国特色虎文化的一种民间布艺表现形式,展现了中国传统文化的魅力之处。本文将探究淮阳布老虎元素在文创产品设计中的应用,以淮阳布老虎的颜色、纹样、造型为研究基础,通过对传统淮阳布老虎形象进行探析,进一步探索其作为视觉识别元素的设计实践。将传统民间手工艺布老虎与时俱进、融入时尚生活,走进大众视野,为其他非遗手工艺的发展提供新的解决思路和探索方法。The cloth tiger culture in Huaiyang,Henan province is a typical representative.It is an epitome of tiger culture with Chinese characteristics and has the aesthetic characteristics of typical Oriental art.This paper will explore the application of huaiyang cloth tiger element in visual communication design,based on the color,pattern and shape of Huaiyang cloth tiger,through the analysis of the traditional image of Huaiyang cloth tiger,further explore its design practice as a visual identification element.

关 键 词：淮阳布老虎 视觉元素 传统色彩 视觉传达设计 

分 类 号：G63[文化科学—教育学]