中国六城市色彩消费调查问卷分析  

Analysis of Questionnaire on Color Consumption in Six Cities of China

作　　者：徐升 Xu Sheng(Fit(Beijing)International Home Furnishing Co.,Ltd.Beijing 100123)

机构地区：[1]适合(北京)国际家居有限公司,北京100123

出　　处：《流行色》2022年第5期77-80,共4页Fashion Color

摘　　要：根据潘通色卡,并通过调查问卷,对全国6座代表性城市居民做了共计2900份色彩调查,此次调研的目的是了解各阶层民众在不同人文环境和地理环境下对色彩的不同审美取向,为企业与设计师提供了详实的色彩数据,也为研究中国色彩现状的设计人员提供一份可靠的信息,希望此次报告能够提高中国居民对色彩象征意义的了解,提高本民族文化色彩认知,使我国的产品设计更具民族特色的同时也更加国际化。According to the Pantone color card and through questionnaires,a total of 2,900 color surveys were conducted among residents of 6 representative cities across the country.Different aesthetic orientations provide enterprises and designers with detailed color data,as well as reliable information for designers who study the current situation of color in China.I hope this report can improve Chinese residents'understanding of the symbolic meaning of color and improve their nationality.Cultural color cognition makes my country's product design more national and more international.

关 键 词：家居色彩 色彩地理 色彩心理 

分 类 号：G63[文化科学—教育学]