知识型社区中搜寻者转变为贡献者的多重中介机制研究  

Research on Multiple Mediating Effects of the Transformation from Serchers to Contributors in Online Knowledge Community

作　　者：赵欣[1] 赵琳 吴婷玉 张之光[1] Zhao Xin;Zhao Lin;Wu Tingyu;Zhang Zhiguang(School of Economics and Management,Xi an University of Technology,Xi an 710054,China)

机构地区：[1]西安理工大学经济与管理学院,陕西西安710054

出　　处：《现代情报》2022年第7期81-91,共11页Journal of Modern Information

基　　金：国家自然科学基金“在线社区的知识共建:用户检验行为与个人-大众知识转化研究”(项目编号:71872149);“专业虚拟社区与企业电子知识库间的知识转移研究:大数据与用户行为相结合的视角”(项目编号:71402136);陕西省教育厅人文社会科学专项“专业虚拟社区的知识增殖过程研究——探索新兴网络中的知识创造规律”(项目编号:18JK0544)。

摘　　要：[目的/意义]在线社区中知识搜寻者能否以及如何转化为知识贡献者引起了信息与知识管理领域学者的关注。针对前人研究不足,本文综合运用自我效能感理论、自我感知理论等,实证考察用户通过知识搜寻行为提升自我效能感、内部动机,进而增加知识贡献行为的多重路径机制。[方法/过程]使用问卷法收集208份有效数据,采用穷举法构建11个相互竞争的中介模型,运用结构方程模型方法计算比较各模型的数据拟合度指标、路径系数,选择最优模型,检验理论假设。[结果/结论]研究发现,搜寻者转变为贡献者的过程中存在着多重中介路径,但自我效能感的独立中介作用存疑,内部动机的独立中介作用显著,自我效能感与内部动机发挥链式中介作用。[Purpose/Significance]Can knowledge searchers transform into contributors and how they transform in online knowledge communities have attracted the attention of scholars in the field of information and knowledge management.For the lack of previous research,this paper uses the self-efficacy theory and the self-perception theory to empirically investigate the multi-path mechanism that searchers enhance self-efficacy and internal motivation,and then increase knowledge contribution.[Method/Process]The questionnaire method was used to collect 208 valid data,and 11 competing mediation models were constructed by exhaustive method.The data fitting indexes and path coefficients of each model were calculated and compared by using structural equation model method.The optimal model was selected and the theoretical hypothesis was tested.[Result/Conclusion]The self-efficacy and the internal motivation can mediate the relationship between knowledge seeking and knowledge contribution.But the independent mediating role of self-efficacy is doubtable,the independent mediating role of internal motivation is significant,and the composition of self-efficacy and internal motivation has a serial mediating effect.

关 键 词：知识搜寻者 知识贡献者 自我效能感 内部动机 多重中介 

分 类 号：G302[文化科学]