全面抗战时期图像动员的视觉修辞与意义建构——以《新华日报》《大公报》《中央日报》为中心  

The Visual Rhetoric and Meaning Construction of the Image Mobilization in the Anti-Japanese War——Centered on Xinhua Daily,Ta Kung Pao and Central Daily

作　　者：肖燕雄[1] 林雅心 魏圣兰 Xiao Yanxiong;Lin Yaxin;Wei Shenglan

机构地区：[1]湖南师范大学新闻与传播学院,长沙410081

出　　处：《新闻春秋》2022年第3期81-89,共9页Journalism Evolution

基　　金：国家社科基金后期资助项目“《新华日报》《大公报》《中央日报》抗日舆论动员研究”(20FXWB016)。

摘　　要：《新华日报》《大公报》《中央日报》的抗战图像动员在内容和力度上存在不小差别,但采用的视觉符码和意义建构方式却具有更多的共通性。如三报的形象符号、修辞情境、凝缩瞬间具有共通性;三报在共识性认同、榜样性示范、信息性传递、构图位置、景别选择、戏剧营造、留白处置等方面,也都有类似的成功经验,都为抗战动员做出了应有贡献。There exist many differences in content and intensity of the image mobilization during the Anti-Japanese War in Xinhua Daily,Ta Kung Pao,and Central Daily,however,the adopted visual codes and meaning construction methods share more commonalities.For example,the image symbols,rhetorical situations,and condensed moments of the three newspapers share commonalities;they also share commonalities in terms of consensus recognition,exemplary demonstration,information transmission,composition location,scene selection,drama construction,and blank disposal.Having similar successful propaganda experiences,they have made due contributions to the mobilization of the Anti-Japanese War.

关 键 词：抗战 图像动员 视觉符号 互动意义 构图意义 

分 类 号：G210[文化科学—新闻学]