方言网络表情符号设计分析及实践——以莆仙方言为例  

An Analysis of Dialect Network Emoticon Design and Practice——Taking Puxian Dialect for Example

作　　者：吴琳 WU Lin(School of Art and Design,Fujian Business University,Fuzhou Fujian 350108,China)

机构地区：[1]福建商学院艺术设计学院,福建福州350108

出　　处：《莆田学院学报》2022年第3期93-100,共8页Journal of putian University

基　　金：福建商学院校级科研项目(2021SYSK19)。

摘　　要：针对莆仙地区年轻群体对本土语言日渐陌生化的现状,提出将网络表情符号作为承载莆仙方言的新媒介,以激发年轻群体对本土语言的兴趣,提高年轻群体对莆仙方言的认知水平和使用频率。通过对莆仙方言特色的总结,结合对方言网络表情符号内容及视觉设计的分析,以莆仙方言中的经典语料和莆仙地域文化为素材,进行莆仙方言网络表情符号设计实践,探索了方言网络表情符号中各设计要素之间的关系,希望有助于方言的时代化发展。Considering young generations in Putian are becoming more and more unfamiliar with Puxian dialect,this paper proposes the use of network emoticons as a new medium to arouse their interest in the dialect and improve their awareness of using it more frequently.Based on a summary of the characteristics of Puxian dialect and an analysis of the content and visual design of dialect network emoticons,it carries out the design practice of Puxian dialect network emoticons by taking the classic corpus of the dialect and regional culture as the materials and explores the relationship between the design elements of dialect network emoticons,in hope of providing specific reference for the development of dialects in a new era.

关 键 词：莆仙方言 地域文化 网络表情符号 视觉设计 

分 类 号：J524.9[艺术—艺术设计] H177[语言文字—汉语]