青少年弹幕评论中的文化认同——以某视频网站作品《国家宝藏》为例  

The Cultural Identity Embodied in the Adolescents’ Bullet Comments

作　　者：张宁[1] 段小宣 杨帆[2] 袁勤俭[3] Zhang Ning;Duan Xiaoxuan;Yang Fan;Yuan Qinjian

机构地区：[1]贵州财经大学信息学院 [2]贵州财经大学图书馆 [3]南京大学信息管理学院

出　　处：《青年研究》2022年第3期40-49,95,共11页Youth Studies

基　　金：江苏省文化和旅游厅重点课题“数字技术驱动下江苏省文化和旅游深度融合的战略重点和政策框架研究”(20ZD01);2021年贵州财经大学科研基金项目“群智协同视角下虚拟社区的协作行为与质量治理研究”(2021KYWL02);贵州省大数据统计分析重点实验室(黔科合平台人才[2019]5103号)阶段性研究成果。

摘　　要：基于文化认同理论的相关论述,对某视频网站作品《国家宝藏》的弹幕评论进行内容分析。研究发现,青少年弹幕评论者在中国人和中华民族共同的文化身份基础上凝聚文化认同;青少年弹幕评论中体现的文化认同主要包括文化认知、情感同化和行为实践三个维度;三个维度具有递进关系,文化认知引发情感同化,情感同化激发行为实践。研究还发现,青少年对历史的某些认知和对节目内容的某些看法会对文化认同产生负面影响。研究结果丰富了对青少年弹幕行为和青少年文化的认识,为人文视频制作者和社交视频平台提供相应参考,对铸牢中华民族共同体意识、坚定青少年文化自信等具有十分重要的意义。Based on the related discussion of cultural identity theory,this article tries to conduct content analysis of bullet comments towards “The Nation’s Greatest Treasures” program in a video website.According to the findings,on the basis of common cultural status including Chinese people and Chinese nation,the adolescents sending bullet comments would form their cultural identity;the cultural identity embodied in the adolescents’ bullet comments mainly include three dimensions,namely cultural cognition,emotional assimilation and behavioral practice;there exists progressive relationships among these three dimensions;cultural recognition would incur emotional assimilation,while emotional assimilation would stimulate behavior practice.In addition,the adolescents’ some cognition of history and some attitudes towards program content would exert negative impact on their cultural identity.These research results could enrich our awareness of adolescents’ bullet comment behavior and adolescent culture,provide corresponding references and suggestions for producers of humanities videos and platforms of social videos,which is of great importance to consolidate the adolescents’ sense of community for the Chinese nation and strengthen their cultural self-confidence.

关 键 词：青少年 弹幕评论 文化认同 内容分析 

分 类 号：G05[文化科学] C913.5[经济管理]