数字时代的电子竞技与粉丝文化  

The Electronic Sports and Fan Culture in Digital Era

作　　者：张文杰[1] Zhang Wenjie

机构地区：[1]北京大学社会学系

出　　处：《青年研究》2022年第3期50-62,95,共14页Youth Studies

摘　　要：与传统亚文化相比,电子竞技粉丝文化表现出不同的特点。基于对X俱乐部网络社区的内容分析和对电子竞技粉丝的访谈,探讨电子竞技粉丝在商业文化和主流文化对电子竞技的收编过程中的融合特点。研究发现,粉丝通过消费认同表达对电子竞技商业赛事的喜爱,通过参与职业电子竞技俱乐部组织的粉丝社群形塑粉丝身份。粉丝在社群中的互动也满足了商业需求,粉丝形成主流文化界定的“电子竞技是新兴体育运动”的话语认同。主流文化和商业文化在一定程度上作为电子竞技粉丝文化的要素存在。Compared with the traditional sub-culture,the fan culture of electronic sports presents different characteristics.Based on the content analysis of X club’s online community and interviews towards fans of electronic sports,this article tries to explore the fans’ characteristic of integration in the process of commercial culture and mainstream culture’s incorporation of electronic sports.According to the findings,the fans would express their love for commercial events of electronic sports through consumption identity;meanwhile,they would shape the fan status by joining fans community organized by the club of occupational electric sports.Regarding the fans’ interactions in communities,they also meet the commercial needs;the fans would form the discourse identity defined by the mainstream culture,namely “the electronic sports is a kind of emerging sports”.To some degree,the mainstream culture and commercial culture could exist as the elements of the fan culture of electronic sports.

关 键 词：电子竞技 粉丝文化 收编 融合 

分 类 号：G899[文化科学—体育学]