大数据时代中考体育培训机构优化发展研究  

Research on the Optimization and Development of High School Entrance Examination Sports Training Institutions in the Era of Big Data

作　　者：赵伟科[1] 吴一凡 王亚梅 ZHAO Weike;WU Yifan;WANG Yamei(Shanxi Datong University,Datong,Shanxi Province,037009 China;Capital University of Physical Education and Sports,Beijing,100089 China)

机构地区：[1]山西大同大学,山西大同037009 [2]首都体育学院,北京100089

出　　处：《当代体育科技》2022年第14期82-85,共4页Contemporary Sports Technology

基　　金：2020年大同市科技计划软科学项目(2020166)。

摘　　要：该文运用文献资料法、问卷调查法等,以山西省大同市为例,分析中考体育培训机构经营及供需现状,并在分析大数据时代运动健康服务业供给侧改革必要性的基础上,提出中考体育培训机构优化策略。研究表明,学员对培训机构提供的训练时长、课程内容、班容量满意度较高,但培训机构在教练员、运动监测、场地器材方面供给不足。大数据运用于运动健康服务业中,符合我国体育产业供给侧改革及智能化发展需求,符合运动健康服务业高质量发展及消费者对高品质服务产品的需求。因此,应利用大数据拓宽营销渠道、打造线上线下一体化服务平台、提升教练专业素养、精准推送产品服务,以增强中考体育培训机构核心竞争力。Taking Datong city of Shanxi Province as an example,this paper analyzes the current situation of operation and supply and demand of sports training institutions for high school entrance examination.Based on the analysis of the necessity of supply side reform of sports health service industry in the era of big data,this paper puts forward the optimization strategy of sports training institutions in the high school entrance examination.The research shows that the trainees are highly satisfied with the training duration,course content and class capacity provided by the training institutions,but the supply of coaches,sports monitoring and field equipment is insufficient.The application of big data in sports health service industry meets the demand of supply side reform and intelligent development of China's sports industry,the high-quality development of sports health service industry and consumers'demand for high-quality service products.Therefore,we should use big data to broaden marketing channels,build an online and offline integrated service platform,improve coaches'professionalism and accurately push products and services,so as to enhance the core competitiveness of high school entrance examination sports training institutions.

关 键 词：大数据 中考体育 供需 优化发展 

分 类 号：G633.96[文化科学—教育学]