创业者决策心理标准与运行机理实证研究——以江苏省企业为例  

On the empirical research of psychological criteria and operational mechanism of decision maker——Taking enterprises in Jiangsu province as an example

作　　者：沙彦飞 盛宇华[2] 张琳 SHA Yanfei;SHENG Yuhua;ZHANG Lin(Business School of Huaiyin Institute of Technology,Huaian 223001,China;Business School of Nanjing Normal University,Nanjing 210023,China)

机构地区：[1]淮阴工学院商学院,江苏淮安223001 [2]南京师范大学商学院,江苏南京210023

出　　处：《创新与创业教育》2022年第3期7-14,共8页Journal of Innovation and Entrepreneurship Education

基　　金：国家自然科学基金项目“组织期望、冒险决策与企业成长机制研究”(71502062);2019年江苏省社会科学基金“创业者决策心理标准与运行机理研究”(19GLB016)。

摘　　要：高度不确定的决策情境与复杂而重要的投资标的必然导致创业者产生复杂的心理反应,并令其难以决策。综合多种心理因素搭建相对稳定的心理标准,是高质量创业决策的必然要求,也是应对不确定风险的基本方法。基于江苏省428个企业的实证研究显示,创业决策心理标准是具有一定结构的复合心理标准,有创业意志、创业预期和创业能力三个子标准,三个子标准协同作用于创业者的创业投资行为。The highly uncertain decision situation and the complex and important investment target lead to the complex psychological reaction of potential entrepreneurs and make them difficult to make decisions.Integrating various psychological factors to set up a relatively stable psychological standard is an inevitable requirement of high-quality entrepreneurial decision-making, and also a basic method to deal with uncertain risks. An empirical study based on 428 enterprises in Jiangsu Province shows that decision-making psychological standard is a compound psychological standard with a certain structure. It has three sub-standards: entrepreneurial will, entrepreneurial expectation and entrepreneurial ability. The three sub-standards act synergistically on entrepreneurs’ venture capital behavior.

关 键 词：创业者 创业意志 创业预期 创业能力 创业投资 

分 类 号：F272.2[经济管理—企业管理]