政府补贴下考虑信息非对称和公平关切的绿色供应链动态博弈  

Dynamic Game of Green Supply Chain Considering Asymmetric Information and Fairness Concerns Under Government Subsidies

作　　者：王永明[1] 李培 尹红丽[2] WANG Yongming;LI Pei;YIN Hongli(Faculty of Management and Economics,Kunming University of Science and Technology,Kunming 650500,Yunnan,China;School of Information Science and Technology,Yunnan Normal University,Kunming 650500,Yunnan,China)

机构地区：[1]昆明理工大学管理与经济学院,云南昆明650500 [2]云南师范大学信息学院,云南昆明650500

出　　处：《昆明理工大学学报（社会科学版）》2022年第3期84-95,共12页Journal of Kunming University of Science and Technology(Social Sciences)

基　　金：国家自然科学基金项目“基于演化博弈论融合方法的中国—东盟跨国农产品供应链网络优化设计与风险控制管理”(71640028);国家自然科学基金项目“基于尖端博弈论的安全食品供应链控制理论与保障机制研究”(71362030)。

摘　　要：在考虑政府补贴下,为研究不同信息对称结构和不同公平关切特征对绿色供应链的决策影响,建立政府、制造商和零售商的动态博弈模型,并将博弈分为以下阶段:对称公平中性博弈、非对称真实公平关切博弈、对称真实公平关切博弈、非对称虚假公平关切博弈,然后对模型求解并进行数值分析。研究表明:非对称真实公平关切增加了零售商溢价能力和单位利润,但同时对政府补贴和制造商的绿色产品生产造成消极影响,使供应链经济效益和社会福利受损;对称真实公平关切使政府补贴增加,市场需求增大,但同时绿色度降低,最终供应链的经济效益增加,社会福利降低;虚假公平关切下的非对称性使制造商采取了降低批发价格和提高绿色度的措施,市场销售量、供应链经济效益和社会福利均得到提升,非对称虚假公平关切博弈阶段是制造商和零售商的均衡博弈阶段。Considering government subsidies,a dynamic game model of the government,manufacturers and retailers is established to study the impact of different information symmetric structures and different fairness concerns on the decision-making of green supply chains.The game can be divided into four stages,namely symmetric fairness neutral game,asymmetric true fairness concern game,symmetric true fairness concern game,and asymmetric false fairness concern game.Through solving and performing numerical analysis,the following conclusions are thus drawn:Asymmetric true fairness concern increase retailers’premium ability and unit profits,but at the same time it has a negative impact on government subsidies and manufacturers’green product production,and also damages supply chain economic benefits and social welfare.Symmetric true fairness concern increases government subsidies and market demand,but at the same time it reduces greenness,ultimately increases the economic benefits of the supply chain and reduces social welfare.The asymmetry under the false fairness concern makes the manufacturer take measures to reduce the wholesale price and improve the greenness;the market sales increase,and the economic benefits and social welfare of the supply chain are improved.The asymmetrical false fairness concern game stage is equilibrium game stage for manufacturers and retailers.

关 键 词：政府补贴 信息非对称 真实公平关切 虚假公平关切 绿色供应链 

分 类 号：F274[经济管理—企业管理]