基于网络文本分析的重庆市网红打卡点空间感知研究  

Research on Spatial Perception of Internet-famous Spot in Chongqing Based on Web Text Analysis

作　　者：王中德[1] 张少丽 杨玲[3] WANG Zhongde;ZHANG Shaoli;YANG Ling

机构地区：[1]重庆大学建筑城规学院 [2]广州市设计院 [3]重庆大学艺术学院

出　　处：《西部人居环境学刊》2022年第3期126-131,共6页Journal of Human Settlements in West China

基　　金：国家自然科学基金资助项目(51878086)。

摘　　要：以媒介传播理论揭示网红现象、从管理营销视角建言网红打卡点持续发展等方面已形成一些研究成果,但对支撑打卡点网红化背后空间特征的挖掘仍需展开。对感知觉理论解读,梳理网络文本与感知觉关系基础上,建构了空间感知分析模型;通过整理重庆市4个典型网红打卡点的网络评价文本数据,从感知主题、感知情绪2个方面对打卡点进行解读,进而通过整体空间感知的总结,深入剖析数据背后呈现出的空间特征,揭示出新媒介传播方式下,具象征意义空间主题是网红打卡点IP的根本核心,强特征性空间要素则构成了网红打卡点主题的重要基础,并且该传播过程强化了目的性游览行为,并弱化个体空间感知的规律。New media constructs have redefined t he concept of leisure a nd leisure a ctivities.In recent years,as the act of“clock in”has led to the“online sensation”phenomenon of some urban spaces,the results have broken through the traditional scope of travel attractions,and also confirmed the influence of online media communication on people’s choices of travel destinations(from traditional attractions to internet-famous spots).Therefore,it is important to focus on individual cases and analyze their spatial perceptions through the mining of corresponding online data.Previous researches have shown that some research results have been conducted to reveal the phenomenon of online sensation by media communication theory,and suggest the sustainable development of the internet-famous spots from the perspective of management and marketing.Meanwhile,new research tools have been formed by using big data generated by online media communication.Moreover,progress has been made in mining the value of a large amount of individual subjective information in the data.However,it is still worth exploring what kind of correlation should be established between online data and spatial perception,since there is a lack of research on data analysis to reveal the real spatial characteristics behind the phenomenon of online sensation of some spots.It is also worthwhile to summarize the spatial characteristics reflected by spatial perception.Spatial perception is the direct experience and feeling of the environment in a certain period of time.It is a process that can integrate perception and sensation.Through travel,spatial perception enters new communication in the form of online texts.Since the process of forming text has already completed the screening of a large amount of original spatial information,the parsing of web text data is actually the process of sorting out the chain between text and perceptual experience,and then digging out the spatial features that trigger specific perceptions.Firstly,it should establish spatial percepti

关 键 词：网红打卡点 文本分析 空间感知 媒介理论 

分 类 号：TU984.181[建筑科学—城市规划与设计]