数字经济时代下传统文化赋能短视频新生态路径研究  

Research on the New Ecological Path of Empowering Short Video by Traditional Culture in the Era of Digital Economy

作　　者：马景雯 夏弘睿[1] MA Jing-wen;XIA Hong-rui(Ma'anshan Normal College, Ma'anshan Anhui 243041, China)

机构地区：[1]马鞍山师范高等专科学校,安徽马鞍山243041

出　　处：《吉林工程技术师范学院学报》2022年第3期30-32,共3页Journal of Jilin Engineering Normal University

基　　金：安徽省高校人文社会科学研究项目(SK2021A0892);安徽省高校质量工程项目(2021jpkc178)、(2021kcszsfkc401)。

摘　　要：梳理数字经济时代背景下短视频产业发展现状、发展机遇、制约因素、研发规律等,提出中国优秀传统文化对短视频产业新生态构建的赋能路径:弘扬中国优秀传统文化,坚定文化自信,建设社会主义文化强国,完善数字经济时代背景下中国传统文化全媒体创新研究以及活化传承。By sorting out the development status,development opportunities,constraints,research and development laws,etc.of the short video industry in the context of the digital economy era,the paper proposes the path for China's excellent traditional culture to empower the new ecological construction of the short video industry:to promote China's excellent traditional culture,firmly establish cultural self-confidence,build a strong socialist culture,and improve the research and revitalization and inheritance of Chinese traditional culture and all-media innovation in the context of the digital economy era.

关 键 词：数字经济时代 传统文化 短视频 文化传播 

分 类 号：TP317[自动化与计算机技术—计算机软件与理论]