产业数字化创新:成品油零售的服务设计系统研究  

Industrial Digital Innovation:Research on Service Design System for Refined Oil Retail

作　　者：张劲松[1] 廖海进[1] 张劲佳 ZHANG Jinsong;LIAO Haijin;ZHANG Jinjia(School of Design and Architecture,Zhejiang University of Technology,Hangzhou 310023,China;Huasheng Online Co.,Ltd.,Changsha,410005,China)

机构地区：[1]浙江工业大学设计与建筑学院,杭州310023 [2]华声在线股份有限公司,长沙410005

出　　处：《科技和产业》2022年第6期343-349,共7页Science Technology and Industry

摘　　要：国内成品油零售市场化进程加速,供需侧矛盾承压日重,行业竞争格局呈现多元化复杂局面。针对国内成品油供应链以及加油站的数字化转型需求,运用服务设计的研究方法,重新建构成品油产业服务的数字化供需平台,重新规划智慧加油站的服务体系,探究相关的数字化服务原型实例与效果评价,并对智慧加油站数字化运营的创新方法与成果案例进行深度剖析。The market-oriented reform process of domestic refined oil retail is accelerating,the imbalance between supply and demand is becoming more and more serious,and the domestic industry competition situation is to be diversified and complex as well.On demands of preparing for the digital transformation in the field of domestic refined oil supply chain and smart gas stations,the concept of service design is used to deal with re-planning service scheme of customer experience on the smart gas station,and the logistics and supply-chain from refined oil supply to demand,otherwise,a set of theory on digital service prototyping and evaluation,detail explains that of the theory,method and example of digital empowerment in general are put forward.

关 键 词：数字化 成品油零售 加油站 服务设计 

分 类 号：TP472[自动化与计算机技术] TP399[经济管理—管理学] C939