图书新品种开发传统视角的不足与价值共创视角的引入  

The Weaknesses of Traditional Approaches to New Book Varieties Development and the Introduction of the Approach of Value Co-creation

作　　者：梁超[1] LIANG Chao(Cheung Kong School of Journalism and Communication,Shantou University,Shantou,Guangdong 515063,China)

机构地区：[1]汕头大学长江新闻与传播学院,广东汕头515063

出　　处：《中州大学学报》2022年第3期75-81,共7页Journal of Zhongzhou University

摘　　要：随着中国出版单位转企改制的完成,图书产品概念已深入出版业界人士之心。当代,产品经理意识开始在一部分编辑人员中萌芽。梳理并评述“选题策划”与“图书产品创新域选择”这两个图书新品种开发的传统视角,剖析引入的深层视角是价值共创的原因,在此基础上探讨基于这个深层视角的图书新品种开发思路。With the establishment of modern enterprise mechanism for China’s publishing houses,the concept of book product has become rooted in the mind of publishers.At the current age,the consciousness of product manager has began to take shape among some editors.At first,this paper sorts out and reviews the traditional perspectives on the development of two new book varieties,namely“topic selection planning”and“book product innovation domain selection”.And then,the article discusses why the introduced in-depth approach is value co-creation.On this basis,the development ideas of new book varieties based on this deep perspective are discussed.

关 键 词：图书产品 图书营销 图书新品种 选题策划 创新域 价值共创 

分 类 号：G231[文化科学]