数字化助力乡村文旅产业融合创新发展的价值意蕴与实践路径  

The Value Implication and Practical Path of Digitalization to Assist the Integrated and Innovative Development of Rural Culture and Tourism Industry

作　　者：芦人静 余日季[1] Lu Renjing;Yu Riji

机构地区：[1]湖北大学艺术学院,武汉430062 [2]韩国韩瑞大学

出　　处：《南京社会科学》2022年第5期152-158,共7页Nanjing Journal of Social Sciences

基　　金：湖北省高校人文社科重点研究基地湖北大学文化科技融合创新研究中心开放基金重点课题“数字化助力湖北乡村文旅融合发展研究”(WK202102)的阶段性成果。

摘　　要：数字化是助力乡村文旅产业融合创新发展的关键要素,推动着产业的结构优化与升级,实现经济价值、品牌价值和发展价值的三维共创。数字化催生乡村文旅产业新业态、新模式,进而推动文旅产业的高质量发展。加快乡村文旅产业的数字化转型,需要进一步加强基础设施建设、加速文化资源的数字化转换,健全乡村数字文旅产品体系,完善乡村文旅数字化治理机制。数字化助力乡村文旅产业融合创新发展,不仅可以发挥文旅产业多重功能价值,更有助于乡村经济社会发展,实现乡村全面振兴。Digitization is a key element to help the rural cultural tourism industry integrate and innovate,promoting the optimization and upgrading of the industry’s structure and realizing the three-dimensional co-creation of economic value,brand value and development value.Secondly,digitization catalyzes new industries and new modes of rural cultural tourism industry,thus promoting the efficiency and quality of the industry.In order to accelerate the digital transformation of rural cultural tourism industry,it is necessary to strengthen the infrastructure construction further,accelerate the digital conversion of cultural resources,and improve the digital governance mechanism of rural cultural tourism.In addition,digitalization helps the integration and innovation development of rural culture and tourism industry,which not only can bring into the multiple functional values of culture and tourism industry,but also helps rural economic and social development and realize comprehensive revitalization of the countryside.

关 键 词：数字化 文旅产业 乡村振兴 

分 类 号：G122[文化科学]