基于Z世代情感化需求的全屋定制设计研究  

Research on House Customization Design Based on the Emotional Needs of Gen-Z

作　　者：王宇星 朱婕[1] 朱荟锦 Wang Yuxing;Zhu Jie;Zhu Huijin

机构地区：[1]北京林业大学材料科学与技术学院,北京100083

出　　处：《家具与室内装饰》2022年第6期75-79,共5页Furniture & Interior Design

基　　金：北京市社会科学基金项目(18YTC041)。

摘　　要：Z世代群体的成长伴随着互联网的飞速发展,有着线上购物、移动支付、在线社交等生活方式,随着Z世代群体迈入结婚买房的人生阶段,其逐渐成为家居行业的主力消费群体。通过从Z世代的情感化需求角度出发,分析Z世代的多领域研究报告以及对Z世代群体居住实态进行入户访谈调研,深入分析解读Z世代群体的生活方式和情感需求,结合现阶段市场的全屋定制趋势进行分析,为全屋定制企业针对Z世代新消费群体制定研发和设计策略提供方向参考和依据。The Gen-Z group has been growing along with the rapid development of the Internet, with online shopping, mobile payment, online social contact and other lifestyles. As the Gen-Z group has entered a stage of life in which they need to get married and buy a house, they gradually become the main consumer group in the household industry. From the perspective of the emotional needs of Gen-Z, this paper deeply analyzes and interprets the lifestyle and emotional needs of Gen-Z by analyzing the multi-field research reports of Gen-Z and conducting household interviews and surveys on the living conditions of Gen-Z. It also analyzes the trend of house customization in the current market, which provides direction reference and basis for house customization enterprises to specify research and design strategies for Gen-Z group.

关 键 词：Z世代 全屋定制 情感化需求 生活方式 

分 类 号：TS664.1[轻工技术与工程]