基于扎根理论的大学生符号消费式“网络自拍”研究  

College Students’Symbolic Consumption“Online Selfies”Based on Grounded Theory

作　　者：饶武元[1] 陈林[2] Rao Wuyuan;Chen Lin(School of Marxism,Nanchang University;School of Educational Development,Nanchang University)

机构地区：[1]南昌大学马克思主义学院 [2]南昌大学教育发展研究院

出　　处：《当代青年研究》2022年第1期81-89,共9页Contemporary Youth Research

基　　金：国家社会科学基金项目“社会主义核心价值观对干部领导力的提升作用及其实现机制研究”的阶段性成果,项目编号:12BDJ036;江西高校人文社会科学重点研究项目“‘互联网+’群众路线的价值建构与实效性研究”的阶段性成果,项目编号:GL161032。

摘　　要：“网络自拍”作为自媒体时代嵌入人们生活的记录性符号,已成为青年大学生日常社交互动、自我个性叙述与文化理念表达的消费式符码和仪式化表征。基于多位大学生深度访谈与文本分析,采用程序性扎根理论的研究范式,借助QSR NVivo 11.0的质性分析工具对大学生日常性“网络自拍”进行了自下而上的解构式理论陈述与编码式模型构建。研究发现,大学生符号消费式“网络自拍”具有表意生活风格、展演角色身份、分享精彩惊喜与消解情绪孤独的符号性价值生产作用;也有重构自我认同、美化自我认知、巩固社交网络、记录成长经历的记录式价值强化作用;还有调整自我目标规划、端正生活态度、自勉奋斗激情与沉浸仪式陷阱的消费式价值再生产的影响。由此,形成大学生网络自拍式社会展演的内在逻辑详释与作用机理深描。As a documentary symbol embedded in people’s lives in the self-media era,“online selfies”have become a consumer code and ritualized representation of young college students’daily social interaction,self-personality narration,and cultural expression.Based on the data and text content of in-depth interviews with many college students,using the procedural grounded theory research paradigm,and using the qualitative analysis tools of QSR NVivo 11.0,the daily“online selfies”of college students are deconstructed from the bottom up theoretical statement and coding model.Research has found that college students’symbolic consumption-style“online selfies”have the symbolic value production function of expressing their life style,acting role identities,sharing wonderful surprises,and dissolving emotional loneliness;it also has the function of reconstructing self-identity,beautifying self-awareness,consolidating social networks,and recording the record value strengthening function of growth experience;there is also the consumption value reproduction function of adjusting self-target planning,correcting life attitude,self-improvement,passion and immersion in ritual traps.From this,a detailed explanation of the internal logic and an in-depth description of the mechanism of the“online selfies”social exhibition of college students has been formed.

关 键 词：自媒体时代 大学生 网络自拍 符号式消费 扎根理论 

分 类 号：D432.7[政治法律—政治学]