博物馆文创中纸胶带类产品创意设计  

Research on Creative Design of Masking Tape Products in Museum Cultural Innovation

作　　者：王祖远[1] 郭婵姣 

机构地区：[1]河南工业大学建筑学院 [2]河南工大设计研究院

出　　处：《创意与设计》2022年第3期35-42,共8页Creation and Design

摘　　要：在众多博物馆文创产品类型中,纸胶带作为传播手账文化的载体之一,以其小巧的尺寸、便于携带与分享等优势,方寸之间可将博物馆承载的历史文化信息进行广泛传播。通过对国内外纸胶带代表性品牌及产品的梳理,以及对国内多家博物馆纸胶带类文创产品的统计整理与归纳,分析以往成功产品的特色、创意及设计方法,明晰该类产品定位策略及文化传播模式,为进一步拓展该类型产品设计策略提供参考。Among the many types of cultural and creative products in museums,masking tape,as one of the handbook culture carriers,can widely disseminate the historical and cultural information carried by museums with its advantages of small size,easy portability and sharing.By sorting out the representative masking tape products and brands at home and abroad,as well as collating the cultural and creative masking tape in many museums in China,the characteristics,creativity,and design methods of successful masking tape products in the past are analyzed.Moreover,the positioning strategy and the cultural communication mode of such products are clarified,to provide reference for further design strategy development of masking tape.

关 键 词：文创产品 和纸胶带 传统文化 文化交流 

分 类 号：TB472[一般工业技术—工业设计]