决策逻辑对新创企业商业模式创新的影响:资源整合能力的调节作用  

The influence of decision-making logic on the business model innovation of new ventures:The moderating role of resource integration capability

作　　者：杨雪[1] 何玉成[1] YANG Xue;HE Yucheng(College of Economics&Management,Huazhong Agricultural University,Wuhan 430070,China)

机构地区：[1]华中农业大学经济管理学院,湖北武汉430070

出　　处：《管理工程学报》2022年第4期14-26,共13页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金资助项目(71573098、71173085);中央高校基本科研业务费专项资助项目(2662016PY072)。

摘　　要：商业模式创新因有助于企业获取竞争优势而备受瞩目。新创企业商业模式创新的实现路径却存在争论,是基于理性化战略分析,对商业模式构成要素进行理性设计的结果?还是在实践中学习,不断对商业模式进行调整的结果?本文从效果逻辑理论出发,探究了因果逻辑及效果逻辑如何作用于商业模式创新,以及企业资源整合能力对上述关系的调节作用。利用251家新创企业调查数据,本文对研究假设进行实证检验,结果表明,因果逻辑及效果逻辑各个维度对商业模式创新均有显著正向影响,而且企业资源整合能力会增强因果逻辑及效果逻辑各个维度对商业模式创新的正向影响。本文最后讨论了研究的理论意义以及商业模式创新的管理启示。The entrepreneurial economy is an emerging force that promotes the economic and social development of China.Promoting the growth of new ventures and improving their performance have become common concerns for the political,business,and academic communities in China.However,how new ventures can achieve business model innovation is controversial.One view holds that business model innovation is the result of a rational strategic analysis.Based on competitive analysis,value proposition,value creation,value transmission,and value acquisition of the business model are rationally designed and a variety of feasible plans are formulated,and the one that can maximize the expected return is selected for business model innovation.Another perspective is that ventures need to learn from the market and practice to cultivate flexibility and adaptability,continuously adjust the business model in the process of business model innovation,and finally achieve business model innovation.The main reason for inconsistent views on how new ventures achieve business model innovation is the different decision-making logic behind their behavior,indicating the need for further research on the mechanism of decision-making logic on business model innovation.The achievement of business model innovation for new ventures requires sufficient resources.However,due to the“liability of newness,”new ventures are faced with resource constraints,which resource integration capability can help them break through.In addition,resource integration capability affects the identification and utilization of new ventures′market opportunities,and business model innovation is an important means of exploiting market opportunities.In this way,does the resource integration capability of new ventures affect the effectiveness of decision-making logic on their business model innovation?Scholars have not yet explored this topic,and thus,this study attempts to construct a new theoretical framework to clarify the influence mechanism of decision-making logic on business

关 键 词：因果逻辑 效果逻辑 资源整合能力 商业模式创新 

分 类 号：F270[经济管理—企业管理]