基于孕妇家庭成员的潜在献血者招募策略研究  

Recruitment strategy of prospective blood donors from pregnant women’s family members

作　　者：金圣玹 屠小明[1] 王可均 戴宇东[2] 张嵘嵘[2] 林振平[1] JIN Shengxuan;TU Xiaoming;WANG Kejun;DAI Yudong;ZHANG Rongrong;LIN Zhenping(Nanjing Medical University,Nanjing 211166,China;Nanjing Red Cross Blood Center)

机构地区：[1]南京医科大学,江苏南京211166 [2]南京红十字血液中心

出　　处：《中国输血杂志》2022年第6期640-643,共4页Chinese Journal of Blood Transfusion

摘　　要：目的了解孕妇家庭成员献血现状,以完善孕妇家庭成员为对象的招募策略,并通过辐射带动作用建立起潜在的固定献血队伍。方法采取随机抽样方法对参与备血计划的孕妇家庭开展问卷调查。结果献血者的自我效能、内部奖励、严重性和压力的动机明显高于非献血者,非献血者更关注采血负面感受(P<0.05)。稀有血型、年龄低、收入高、消极动机弱、积极动机强的人献血意愿和献血行为概率更高(P<0.05)。结论应通过围绕重点人群开展有组织的宣传活动、建立预约献血渠道、发挥人群激励带动作用等方式多渠道拓展血源,构建起无偿献血的招募队伍。Objective To investigate the status of blood donation of pregnant women’s family members,so as to recruit their family members and establish potential blood donation team.Methods Questionnaire survey was carried out among family members of pregnant women who participated in blood preparation plan by random sampling.Results The motivations of self-efficacy,internal reward,severity and stress of blood donors were significantly higher than those of non-donors,but non-donors concerned more about negative feelings of phlebotomy(P<0.05).People with rare blood type,low age,high income,weak negative motivation and strong positive motivation had stronger blood donation intention and higher probability of blood donation behavior(P<0.05).Conclusion It is necessary to expand blood sources through multiple channels by organizing publicity activities around targeted groups,such as establishing channels for blood donation reservation,taking the lead role of the donated crowd,so as to build up a recruitment team for voluntary blood donation.

关 键 词：无偿献血 献血意愿 献血行为 献血动机 

分 类 号：R457.1[医药卫生—治疗学] R193[医药卫生—临床医学]