文化共情:中国动画电影的跨文化传播策略  

The Cross-Cultural Communication Strategies of Chinese Animated Films in the Context of Cultural Empathy

作　　者：俞睿[1] 周隽[2] YU Rui;ZHOU Jun

机构地区：[1]南京艺术学院国际交流处,江苏南京210013 [2]南京艺术学院电影电视学院,江苏南京210013

出　　处：《江苏师范大学学报（哲学社会科学版）》2022年第4期104-111,124,共9页Journal of Jiangsu Normal University：Philosophy and Social Sciences Edition

基　　金：教育部人文社会科学研究青年基金项目“文化强国视域下长三角影视文化发展研究”(项目编号:21YJC760116)阶段性成果。

摘　　要：当今社会东西方文化已经不再是绝对的对立,而是呈现出一种你中有我,我中有你的状态。如今的文化产品的跨文化传播应该是基于世界文化价值趋同和文化共情背景下的现代价值理念的传播。美国动画电影中不断融入世界元素,其价值观传播也在发生转向,中国动画电影中的传统文化与现代意识也在发生融合,中国动画电影的跨文化传播策略也应该基于追求文化共情背景下打造具有中国特色的动画电影经典,讲好中国故事,传播中国文化,打造积极正面的中国形象。In today’s society,the eastern and western cultures are no longer isolated from each other,but influencing and being influenced by each other.Today’s cross-cultural communication of cultural products should be based on the world cultural value convergence and cultural empathy in the context of modern society.American animated films have been constantly incorporating world cultural elements and values.And Chinese animated films are also trying to combine traditional culture and modern consciousness.The cross-cultural communication strategy of Chinese animated films should also be based on the pursuit of cultural empathy and strive to create animation films with Chinese characteristics so as to spread Chinese culture and create a positive image of China in the world.

关 键 词：文化共情 中国动画电影 跨文化传播 传播策略 

分 类 号：G206[文化科学—传播学] J954[艺术—电影电视艺术]