CI战略中视觉识别系统设计的发展及模式分析——从“一目了然”到“余音绕梁”  

Development and Mode Analysis of Visual Recognition System Design in CI Strategy--From"Clear at a GlanceM to"Lingering Sound"

作　　者：周晓亚 Zhou Xiaoya(National Academy of Theatre Arts,Beijing 100073)

机构地区：[1]中国戏曲学院,北京100073

出　　处：《玩具世界》2022年第3期111-113,共3页Toys World

摘　　要：CI战略兴起于经济迅猛发展的大潮。视觉识别系统作为CI战略的重要组成部分,成为企业在激烈的市场竞争中脱颖而出的有效手段之一。文章分析了CI“形象识别”设计的源起和发展,以CI战略中最具直观性和传播力的“视觉识别”为切入点,探讨CI战略在品牌经营和管理中导入的模式,主要包括美国式的强调“视觉感觉”的模式、日本式的重视“情感表达”的模式,以及中国式的兼收并蓄的发展模式,以期为品牌形象塑造和视觉识别系统设计运作提供一定的理论参考。CI strategy emerged in the tide of rapid economic development.As an important part of CI strategy,visual recognition system has become one of the effective means for enterprises to stand out in the fierce market competition.This paper analyzes the origin and development of CI"image recognition"design.Taking the most intuitive and dissemi-nated"visual recognition11 in CI strategy as the breakthrough point,this paper discusses the import mode of CI strategy in brand management,including American-style emphasis on"visual perception"mode,Japanese-style emphasis on"emotional expression"mode,and Chinese-style inclusive development mode,in order to provide some theoretical references for brand image shaping and visual recognition system design and operation.

关 键 词：CI战略 品牌塑造 视觉识别 

分 类 号：TB47[一般工业技术—工业设计]