区块链技术在安徽特色农产品新零售上差异化供需决策模型研究  

Research on Differentiated Supply and Demand Decision Model of Block Chain Technology in New Retail of Anhui Characteristic Agricultural Products

作　　者：张欣欣[1] ZHANG Xin-xin(School of Business,Anhui Xinhua University,Hefei 230088,Anhui,China)

机构地区：[1]安徽新华学院商学院,安徽合肥230088

出　　处：《贵阳学院学报（自然科学版）》2022年第2期5-9,共5页Journal of Guiyang University：Natural Sciences

基　　金：安徽新华学院校级科研项目“区块链理念下安徽省特色农产品新零售模式探究”(项目编号:2020rw014);“基于熵对偶的预测决策模型研究”(项目编号:KJ2018A0590);安徽省教育厅“基于Extropy的信息度量及其管理应用研究”(项目编号:1908085MG236)

摘　　要：区块链技术的去中心化,使其存在强大的力量,从而为安徽特色农产品零售商提供了一种新的发展平台,有利于满足顾客的多样化需求。从安徽省特色农产品销售现状可看出,农业信息化和网络化还有很大的发展空间。基于区块链技术研究符合安徽特色农产品新零售的差异化供需决策模型,依据农产品销售信息以及消费者差异化需求,供需决策平台可将不同决策匹配模型数据信息反馈给农产品生产和零售商,从而依据消费者需求定制产生差异化供需决策。The decentralization of block chain technology makes it have strong power,which provides a new development platform for Anhui characteristic agricultural product retailers and it is conducive to meeting the diversified requirements of customers.From the current sales situation of characteristic agricultural products in Anhui Province,it can be seen that there is still a lot of room for the development of agricultural information and networking.Based on the block chain technology,this paper studies the differentiated supply and demand decision-making model in line with the new retail of Anhui characteristic agricultural products.According to the sales information of agricultural products and the differentiated needs of consumers,the supply and demand decision-making platform can feed back the data information of different decision-making matching models to agricultural products manufacturers and retailers,so as to customize the differentiated supply and demand decision-making according to the needs of consumers.

关 键 词：区块链技术 新零售 特色农产品 差异化供需决策 

分 类 号：F274[经济管理—企业管理]