基于百度指数的信阳毛尖茶网络关注度时空分异研究  

Study on Temporal and Spatial Differentiation of Xinyang Maojian Tea Network Attention based on Baidu Index

作　　者：董勤勤 DONG Qinqin(Business College,Xinyang University,Xinyang 464400,China)

机构地区：[1]信阳学院商学院,河南信阳464400

出　　处：《茶叶通讯》2022年第2期245-251,共7页Journal of Tea Communication

基　　金：信阳学院校级科研项目(2019-XJWYB-004);河南省高等学校重点科研项目(22B630018)。

摘　　要：以信阳毛尖茶2019年的百度指数为基础,采用地理集中指数、变差系数、相对关注度指标对信阳毛尖网络关注度的时空分异进行研究。结果显示,信阳毛尖茶网络关注度的省域空间分布较分散,各省之间差异较大,且整体呈现东多西少的现象;四大经济区之间的空间分布差异明显小于省域空间差异,东部地区关注最多,东北地区关注最少,且东北地区内部空间分布差异最小。1 ~ 6月为信阳毛尖茶网络关注度的活跃期,其中3 ~ 5月为重点活跃期;7 ~ 12月为休眠期,各月关注度较少且均衡。各省份对信阳毛尖茶关注程度的月际波动有大有小,但3 ~ 5月均为各省份对信阳毛尖茶关注较多的时间段。通过皮尔森相关系数验证,网民数量、经济发展水平、空间距离等因素均会在一定程度上影响信阳毛尖茶的网络关注度。Based on the Baidu Index of Xinyang Maojian Tea in 2019,the temporal and spatial differentiation of Xinyang Maojian Tea’s network attention was investigated in this paper by using geographic concentration index,variation coefficient and relative attention index.The results showed that the provincial spatial distribution of Xinyang Maojian Tea’s network attention was relatively scattered,and the difference between provinces was large,showing a phenomenon of more in the East and less in the West.The spatial distribution difference between the four economic regions is significantly smaller than the provincial spatial difference.The eastern region pays the most attention,the northeast region pays the least attention,and the internal spatial distribution difference of the northeast region is the smallest.January to June is the active period of Xinyang Maojian tea network attention,of which March to May is the key active period;The dormancy period is from July to December,and the attention is less and balanced in each month.The inter month fluctuation of the attention of provinces to Xinyang Maojian tea varies from large to small,but March to May is the time period when provinces pay more attention to Xinyang Maojian tea.Through the verification of Pearson correlation coefficient,the number of Internet users,economic development level,spatial distance and other factors will affect the online attention of Xinyang Maojian tea to a certain extent.

关 键 词：网络关注度 时空分异 信阳毛尖 茶叶 百度指数 

分 类 号：S571.1[农业科学—茶叶生产加工] F768.2[农业科学—作物学]