网络舆论关注与企业盈余管理  

Internet Public Opinion and Corporate Earnings Management

作　　者：郑建明[1] 贾昊阳 ZHENG Jian-ming;JIA Hao-yang(Business School,University of International Business and Economics,Beijing 100029,China)

机构地区：[1]对外经济贸易大学国际商学院,北京100029

出　　处：《山西财经大学学报》2022年第5期108-122,共15页Journal of Shanxi University of Finance and Economics

基　　金：财政部全国会计领军(后备)人才培养工程;对外经济贸易大学重大项目预研基金课题(ZD3-09)。

摘　　要：以2008—2018年A股上市公司为研究样本,实证检验了网络舆论关注对企业财务行为的切实影响及其传导机制和相应的改善措施。研究发现:在社交媒体高速发展的情境中,“市场压力”占据主导效应,网络舆论关注度高的企业的委托代理矛盾更加突出,更倾向于进行盈余管理;在帖子阅读或评论比例较高、股票超额换手率较高、管理层持股比例较高时,网络舆论的市场影响力会扩大,管理层的压力感知会提升,企业的盈余管理程度会增强;良好的内外部监督环境能够缓解网络舆论对公司财务行为的负面影响。This paper took the A-share listed companies from 2008 to 2018 as the research sample, and empirically tested the impact and its transmission mechanism of internet public opinion on corporate financial behavior. The results showed that, in the context of the rapid development of social media, as "market pressure" has played a dominant role, the enterprises with more network public opinion had more prominent principal-agent contradictions, and were more inclined to carry out earnings management.Moreover, when there were a higher ratio of post reading or comments, a higher excess turnover rate or a higher shareholding ratio of the management, the market influence of internet public opinion may be expended, and the enterprises may have the elevated stress perception of the management and the strengthened degree of earnings management. Finally, better internal and external environment would alleviate above negative impact of internet public opinion.

关 键 词：网络舆论关注 盈余管理 市场压力 委托代理 公司治理 

分 类 号：F275[经济管理—企业管理] C912.63[经济管理—国民经济]