新媒体环境下企业微博信息行为研究  

Research on Enterprise Microblog Information Behavior in New Media Environment

作　　者：杜秀珺 DU Xiujun(School of Management,Guangxi Minzu University,Nanning,Guangxi Zhuang Autonomous Region,530000 China)

机构地区：[1]广西民族大学管理学院,广西南宁530000

出　　处：《科技资讯》2022年第15期27-34,共8页Science & Technology Information

摘　　要：该文研究了新媒体环境下企业在新浪微博平台上的信息行为特征,通过对5家同类型企业的微博信息行为进行比较分析,提出了如何加强企业与粉丝用户信息交互效果的途径。通过使用网络爬虫程序采集近3年五大国产体育品牌的微博主页数据,并利用知识图谱分析方法,对企业微博的信息行为特征进行可视化分析,分析企业微博活动时间特征,进行微博博文内容发现和关键词分析。该文通过知识图谱所构建的新媒体环境下企业微博信息行为模型,可作为研究企业网络平台信息行为的框架;根据数据分析结果,企业可以利用新媒体平台开展线上活动,增强企业与用户之间的信息交互效果。This paper studies the characteristics of the information behavior of companies on the Sina microblog platform in the new media environment.By comparing and analyzing the microblog information behavior of 5 similar enterprises,this paper puts forward the ways to strengthen the information interaction between enterprises and fans.By using the web crawler program to collect the microblog home page data of five domestic sports brands in recent three years,and using the knowledge map analysis method,the information behavior characteristics of enterprise microblog are visually analyzed,the time characteristics of enterprise microblog activities are analyzed,and the content discovery and keyword analysis of microblog are carried out.The enterprise microblog information be‐havior model in the new media environment constructed by the knowledge map can be used as a framework to study the information behavior of enterprise network platform;according to the data analysis results,enterprises can use the new media platform to carry out online activities and enhance the information interaction effect between enterprises and users.

关 键 词：新媒体 微博 信息交互 微博博文 信息行为 

分 类 号：F274[经济管理—企业管理] G252[经济管理—国民经济]