AMO理论视角下新生代农民工返乡创业绩效的影响因素:文献整合与研究展望  

The Literature Review and Prospect of Research on the Influencing Factors of Entrepreneurial Performance of New-generation Migrant Workers Returning to Hometown from the Perspective of AMO Theory

作　　者：詹小慧 刘云[2] ZHAN Xiaohui;LIU Yun(International Business School, Jinan University, Zhuhai 519070, China;School of Marketing and Logistics Management, Nanjing University of Finance and Economics, Nanjing 210023, China)

机构地区：[1]暨南大学国际商学院,广东珠海519070 [2]南京财经大学营销与物流管理学院,江苏南京210023

出　　处：《信阳师范学院学报（哲学社会科学版）》2022年第4期25-30,共6页Journal of Xinyang Normal University(Philosophy and Social Sciences Edition)

基　　金：2020年度广东省青少年研究立项课题(2020WT002);2021年度广东省社会科学基金青年项目(GD21YGL01)。

摘　　要：当前新生代农民工返乡创业呈现井喷之势,但却普遍存在创业绩效不佳问题。已有研究在探讨新生代农民工返乡创业绩效影响因素时,缺乏系统性和全面性,且对内在作用机制缺乏探讨。基于整体的系统视角,通过引入AMO理论,从能力(Ability)、动机(Motivation)和机会(Opportunity)三条解释路径对新生代农民工返乡创业绩效影响因素研究取得的进展进行归纳梳理,形成新生代农民工返乡创业绩效的理论框架。并在此基础上提出未来的研究方向:从情绪视角出发探讨创业者积极情绪和消极情绪对返乡创业绩效产生的影响;加强对新生代农民工创业者创业能力的关注,开展多种中介机制的比较研究;构建既反映经济绩效又反映社会绩效的返乡创业绩效评价体系。At present,the entrepreneurial activities of new-generation migrant workers returning home is showing a blowout trend,but there is a general problem of poor entrepreneurial performance.Previous studies lacked systematicity and comprehensiveness in exploring the antecedent factors affecting the entrepreneurial performance of the new generation of migrant workers returning home,and lacked discussion on the internal mechanism.Based on the overall system perspective,by using the theoretical framework of AMO,this paper summarized and sorted out the research literature on the antecedents of the new generation of migrant workers returning home from the three interpretation paths of ability,motivation and opportunity,thus forming a new theoretical framework for the entrepreneurial performance of migrant workers returning home.Finally,the future research direction is proposed:exploring the influence of positive and negative emotions of entrepreneurs on entrepreneurial performance;paying attention to the entrepreneurial ability of the new-generation migrant workers and to compare various intermediary mechanisms;build a performance evaluation system for returning home that reflects both economic performance and social performance.

关 键 词：新生代农民工 创业能力 创业动机 创业机会 返乡创业绩效 AMO理论 

分 类 号：C93[经济管理—管理学]