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作 者:杨省贵[1,2] 徐昶 杨蒙蒙 YANG Shenggui;XU Chang;YANG Mengmeng(School of Airport Engineering and Management,Civil Aviation Flight University of China,Guanghan 618307,China;Chengdu Soft Innovation Intelligence Association,Chengdu 610023,China;School of Economics and Management,Civil Aviation Flight University of China,Guanghan 618307,China)
机构地区:[1]中国民用航空飞行学院机场学院,四川广汉618307 [2]成都市软创智业研究会,成都610023 [3]中国民用航空飞行学院经济与管理学院,四川广汉618307
出 处:《交通科技与经济》2022年第4期67-74,共8页Technology & Economy in Areas of Communications
基 金:国家自然科学基金项目(71971146);四川省科技厅软科学研究项目(2015ZR0169);大学生创新训练项目(S202110624259)。
摘 要:竞争优势是战略管理研究的核心内容之一,是企业持续生存和发展的动力来源。民航业竞争优势是航空公司、机场等民航业运营主体内部资源、能力和外部市场环境综合作用的结果,最终给运营主体带来较高水平的利润和市场份额。从来源、评价及提升构建策略三个方面对民航业竞争优势20余年的研究成果进行梳理和总结归纳,发现:关于竞争优势的概念界定不够清晰,缺乏广泛认同的关于竞争优势的定义;关于民航业竞争优势研究有较为丰富的研究成果,但研究对象主要集中在运输航空公司,关于机场、通用航空公司及其他运营主体的研究内容较少;关于民航业竞争优势的研究未成体系,定性研究成果较为丰富,但量化研究成果不仅数量缺乏且不够深入。Competitive advantage is one of the core contents of strategic management research,which is the motive force and source for the sustainable survival and development of enterprises.The competitive advantage of the civil aviation industry is the result of the comprehensive action of the internal resources,capabilities and external market environment of the operating entities,and finally brings a high level of profits and market share to the operating entities.This paper sorts out and summarizes the research on the competitive advantage of civil aviation industry from three aspects:source,evaluation and promotion strategy.The research findings are as follows:the definition of competitive advantage is not clear enough,and there is a lack of widely accepted definition of competitive advantage;there are abundant research achievements on the competitive advantage of civil aviation industry,but the research objects are mainly focused on airlines,the research content of airports,general aviation companies and other operating entities is very little;it doesn't form a system for the research on the competitive advantage in civil aviation industry,the results of qualitative research are relatively rich,but the results of quantitative research are not only lacking in quantity,but also not in depth research.
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