译语受众视域下进口化妆品商标汉译的调查研究  

Study on the Chinese Translation of Imported Cosmetic Trademarks from the Perspective of Target Language Audience

作　　者：范瑄瑄[1] Fan Xuanxuan(Nantong Vocational University,Nantong,Jiangsu 226007,China)

机构地区：[1]南通职业大学,江苏南通226007

出　　处：《柳州职业技术学院学报》2022年第3期116-120,共5页Journal of Liuzhou Vocational & Technical College

基　　金：2016年度南通职业大学社科基金资助项目(16SK02)。

摘　　要：从国家食品药品监督管理局进口化妆品商品名数据库中随机抽取99个进口化妆品商标汉译,对602名消费者开展问卷调查,利用SPSS19.0以统计出最受消费者欢迎的十大进口化妆品商标汉译。从翻译方法、音节、音调、语符选用等方面,分析受欢迎的十大进口化妆品商标汉译的共性特征,利用SPSS19.0分析消费者的性别、年龄、教育程度、月收入、年化妆品支出等因素是否影响消费者对化妆品商标汉译的喜好,以期对进口化妆品商标译者和进口化妆品厂商提供参考。Ninety-nine imported cosmetics trademarks were randomly selected from the imported cosmetics trade name database of the State Food and Drug Administration,and 602 consumers were surveyed by questionnaire.The ten most popular imported cosmetics trademarks are listed in the paper by the help of SPSS19.0.This paper analyzes their common characteristics from the aspects of translation methods and selections of syllables,tones and symbols.The statistic software SPSS 19.0 was used to analyze whether consumers'gender,age,education level,monthly income and annual cosmetic expenditure affect their preference for the Chinese translation of cosmetic trademarks so as to provide reference for the translators of imported cosmetic trademarks and imported cosmetic distributors.

关 键 词：进口化妆品 商标 汉译 译语受众 

分 类 号：H059[语言文字—语言学]