“十四五”时期高校图书馆阅读推广渗透式发展策略研究  

Research on the Penetration Development Strategy of Reading Promotion in University Library During the 14th Five-Year Plan Period

作　　者：马文飞[1] 刘凡儒[1] Ma Wenfei;Liu Fanru

机构地区：[1]大连理工大学图书馆,辽宁大连116024

出　　处：《图书馆工作与研究》2022年第6期116-122,共7页Library Work and Study

摘　　要：文章基于“十四五”时期高校图书馆阅读推广工作面临的新形势、新要求,结合整合营销传播理论,提出“十四五”时期高校图书馆阅读推广渗透式发展策略,即将阅读推广服务与教育课程体系、立德树人系列实践活动、学生学习生活,以及图书馆空间、资源、特色服务等相互渗透,在潜移默化中实现阅读推广目标。Based on the new situation requirements reading promotion work in university library faced during the 14th Five-Year Plan period, this paper puts forward the permeation development strategy of reading promotion in university library during the the 14th Five-Year Plan period combing with integrated marketing communications theory, that is making reading promotion service permeat with the education curriculum system, a series of practical activities of cultivating virtue and morality, study life of students, library space, library resources, library characteristic services and so on, so as to achieve the goal of reading promotion imperceptibly.

关 键 词：十四五 高校图书馆 阅读推广 渗透式发展 

分 类 号：G252.1[文化科学—图书馆学]