公众食品药品网络谣言和虚假宣传辨识能力调查——以贵州省某少数民族自治地区为例  

Investigation on the identification ability of rumors and false publicity of food and drug on public network——Taking a minority autonomous region in Guizhou Province as an example

作　　者：班炳坤 周黎 李二平 王明扬 韦敬土 曹子菁 BAN Bingkun;ZHOU li;LI Erping;WANG Mingyang;WEI Jingtu;CAO Zijing(ADR monitoring and evaluation center of Qiannan prefecture,Guizhou Duyun 558000,China)

机构地区：[1]黔南州药品不良反应监测与评价中心,贵州都匀558000

出　　处：《中国食品卫生杂志》2022年第3期577-581,共5页Chinese Journal of Food Hygiene

基　　金：黔南州社会发展科技计划[黔南科合社字(2018)79号]。

摘　　要：目的了解公众对网络食品药品谣言信息及虚假宣传甄别能力和行为态度,探索防范谣言传播、维护社会稳定的有效措施和途径。方法采用随机抽样研究方法,对贵州省某少数民族自治州公众开展食品药品网络谣言及虚假宣传辨识能力、行为态度问卷调查。结果当地公众食品药品网络谣言及虚假宣传辨识能力总体较低,经济发展落后地区的青少年人群对网络谣言及虚假宣传的辨识能力较弱。大部分公众处理网络食品药品安全信息较为理性,更愿意通过国家监管部门权威网站了解信息,基本具备了确认信息真实性的主观意识,但辟除谣言的行动能力不高。结论地方党委政府及有关部门应加强食品药品网络谣言和虚假宣传治理,加大当地谣言及虚假宣传的监测和系统性分析研究,有针对性、预判性地进行治理和科普宣传。Objective To understand the public’s ability to distinguish online food and drug rumors and false publicity,so as to prevent the spread of rumors and maintain social stability.Methods A questionnaire survey,by the method of random sampling,was conducted on the public’s ability to identify food and drug online rumors and false publicity in a minority autonomous prefecture of Guizhou Province in China.Results The identification ability of online rumors and false propaganda about food and drug on the local public was generally low.The adolescents in economically underdeveloped areas have weak ability to identify network rumors and false propaganda.Most of the public are rational in dealing with online food and drug safety information,they prefer to learn about information through the authoritative websites of national regulatory authorities,basically have the subjective consciousness of confirming the authenticity of information,but lack the action ability to dispel rumors.Conclusion The management of food and drug online rumors and false publicity should be strengthened.We should pay more attention on monitoring,systematic analysis,targeted and predictive governance and popular science activities.

关 键 词：食品药品谣言 虚假宣传 辨识能力 网络舆情 

分 类 号：R155[医药卫生—营养与食品卫生学]