基于卷积神经网络的APP用户行为分析方法  

Analysis Method of APP User Behavior Based on Convolutional Neural Network

作　　者：陈泳全 姜瑛 CHEN Yong-quan;JIANG Ying(Yunnan Key Lab of Computer Technology Application,Kunming 650500,China;Faculty of Information Engineering and Automation,Kunming University of Science and Technology,Kunming 650500,China)

机构地区：[1]云南省计算机技术应用重点实验室,昆明650500 [2]昆明理工大学信息工程与自动化学院,昆明650500

出　　处：《计算机科学》2022年第8期78-85,共8页Computer Science

基　　金：国家自然科学基金(62162038,61462049,61063006,60703116);国家重点研发计划(2018YFB1003904);云南省应用基础研究计划重点项目(2017FA033);云南省计算机技术应用重点实验室开放基金(2020101)。

摘　　要：随着移动互联网的快速发展,智能终端已经成为人们日常生活和工作中不可或缺的一部分。在使用智能终端的过程中,会产生大量的APP操作过程记录,对用户APP操作过程记录进行分析,可以获取到操作过程记录中用户的行为,从而获得用户的行为模式,以帮助开发人员有针对性地维护和改进APP软件。现有的用户行为分析偏向操作分析,缺少对用户操作的行为提取,因此提出了一种基于卷积神经网络的APP用户行为分析方法。该方法首先进行APP操作分析,提取出原始APP操作记录信息中的用户操作;然后挖掘APP操作与APP用户行为之间的关联性,构建APP操作与APP用户行为之间的相似度矩阵;最后提取APP用户行为。实验结果表明,该方法能够有效地提取和识别APP操作过程记录中用户的行为,有助于深层次地挖掘APP用户行为的含义。With the rapid development of mobile Internet,smart terminal has become an indispensable part of people’s daily life and work.In the process of using smart terminal,a large number of APP operation process records will be generated.By analyzing the user’s APP operation process records,the user’s behaviors in the operation process and the user’s behavior pattern can be obtained,which can help developers maintain and improve the APP software.Existing user behavior analysis is biased towards operation analysis and thebehaviors extraction for user’s operation is lacked.An APP user behaviors analysis method based on convolution neural network is proposed.At first,the APP operations are analyzed,and the user operations in the original APP operation record information are extracted.Then the correlation between APP operation and user’s behaviors is mined,and the similarity matrix between APP operations and APP user’s behaviors is constructed.Finally,the behaviors of users will be extracted.Experiments show that this method can extract and identify the user’s behaviors in the records of APP operationprocess effectively,which will be helpful to explore the deep meaning of user’s behaviors.

关 键 词：APP软件 用户APP操作过程记录 APP用户行为 操作分析 卷积神经网络 

分 类 号：TP311[自动化与计算机技术—计算机软件与理论]