校企融合式课程改革--以“体育品牌策划”课程为例  

On the Curriculum Reform Featuring School-Enterprise Cooperation:Taking the Course of Sports Brand Planning as an Example

作　　者：王晓燕[1] WANG Xiao-yan(Department of Sports Industry,Guangzhou Polytechnic of Sports,Guangzhou,Guangdong 510650,China)

机构地区：[1]广州体育职业技术学院体育产业系,广东广州510650

出　　处：《教育教学论坛》2022年第29期93-96,共4页Education And Teaching Forum

基　　金：2019年度广东省高等职业教育教学质量与教学改革工程教育教学改革研究与实践项目“粤港澳大湾区体育赛事产业背景下体育运营与管理专业人才培养模式改革”(GDJG2019314)。

摘　　要：课程改革对于提升人才培养质量、促进职业教育发展具有重要意义。以思想政治育人理念为指引,以“融合双创思维,校企双元参与”为设计原则,将工匠精神及体育文化元素融入体育品牌策划项目。依托粤港澳大湾区体育品牌策划岗位需求设计课程内容,课程定位于“课赛合一、双创入课、校企融合”,形成“理论—实践—延伸”式改革主线。理论课堂服务于品牌策划岗位任务,实践课堂服务于本土企业品牌塑造,延伸课堂服务于创新创业项目或技能竞赛。Curriculum reform is of great significance to improving the quality of talent training and promoting the development of vocational education.Guided by the concept of ideological and political education,and with the design principle of“integrating the innovation and entrepreneurship thinking,and promoting the dual-participation of colleges and enterprises”,this course integrates the“craftsman spirit”and sports culture elements into sports brand planning projects.The contents of the course are designed based on the needs of the sports brand planning jobs in the Guangdong-Hong Kong-Macao Greater Bay Area.The course is positioned to“integrate the course and competitions,combine innovation and entrepreneurship with the course,and carry out school-enterprise cooperation”,and form the main reform line of“theory-practice-extension”.The theoretical lessons focus on brand planning job tasks,while the practice lessons serve the brand building of local enterprises,and the extended classes focus on innovation and entrepreneurship projects or skill competitions.

关 键 词：课程改革 思政育人 课赛合一 校企融合 

分 类 号：G642.0[文化科学—高等教育学]