具有相同供应商的竞争性零售商双渠道策略研究  

Research on Dual-channel Strategy of Competitive Retailers with the Same Suppliers

作　　者：郭强[1] 叶燚 李增禄 GUO Qiang;YE Yi;LI Zenglu(School of Economics and Management,Southwest Jiaotong University,Chengdu 610031,China;Business School,Henan University,Kaifeng 475004,China)

机构地区：[1]西南交通大学经济管理学院,成都610031 [2]河南大学商学院,开封475004

出　　处：《信息系统学报》2022年第2期135-148,共14页China Journal of Information Systems

基　　金：四川省科技厅科技支撑计划项目(2015GZ0083-1);成都市哲学社会科学院项目(2019L17);四川省科技厅科技支撑计划项目(2017-RK00-0043-ZF);中国铁路总公司支撑项目(N2018Z009-1)。

摘　　要：考虑了具有相同供应商的第三方零售商与平台型零售商竞争情形下,第三方零售商代销渠道的开通策略。研究发现零售商未开通代销渠道时,激烈的下游竞争对供应商有利,开通后却会损害供应商的利益;内部竞争和外部竞争强度相同时,零售商开通代销渠道总是对供应商有利;内部竞争和外部竞争强度不同时,零售商激烈的内部竞争会导致供应商和零售商的利润降低,而平台利润增加,此时零售商支付较高的代理费也会损害供应商利益。This paper considers the opening strategy of the third-party retailers'consignment channels when the third-party retailers with the same suppliers compete with platform retailers.It is found that when the retailer does not open the consignment channel,the fierce downstream competition is beneficial to the supplier,but it will damage the profit of the supplier after opening it;When the intensity of internal competition and external competition is the same,it is always beneficial for retailers to open consignment channels for suppliers;When the intensity of internal competition and external competition is different,the fierce internal competition of retailers will lead to a decrease in the profits of suppliers and retailers.while the profits of platforms will increase.At this time,higher agency fees paid by retailers will also harm the interests of suppliers.

关 键 词：零售商 双渠道 渠道竞争 代理费 

分 类 号：F270.5[经济管理—企业管理]