图像中的国家形象:基于视觉框架的考察  

The "Country Image" in Pictures: A Visual Framing Analysis

作　　者：李红[1] LI Hong

机构地区：[1]暨南大学新闻与传播学院,广东广州510632

出　　处：《新闻大学》2022年第3期22-32,117,118,共13页Journalism Research

基　　金：国家社会科学基金重大项目“视觉修辞的理论、方法与应用研究”(17ZDA290)。

摘　　要：图像中的国家形象研究呼唤一种交流的视野,如此才能克服其中的乌托邦化和意识形态化问题。图像通常是通过“视觉”获得其表意的“形式”而实现交流的,其核心作用机制即为视觉框架。图像中国家形象的视觉框架分析包括如下几方面的内容:首先,在图像生产的主体互动维度,探讨视觉层次、图像破坏以及形象改造等国家形象争夺的问题;其次,在文本表征的视觉语法维度,探讨价值表征、权力建构以及态度表达等视觉结构问题;再次,在图像接受的视觉询唤维度,讨论目光逼视、目光追视、目光隐藏以及目光禁忌等的意识形态效果问题。因此,视觉框架能够洞察图像中国家形象冲突的文化以及意识形态秘密,并能够以国家形象为载体,为国家间的和平交流提供一种视觉修辞学的路径。The study of national image in pictures calls for a vision of communication in order to overcome utopianism and ideologization. Pictures are usually communicated by acquiring their ideational "form" through "vision", and the ultimate action mechanism is the visual framing. The visual framing analysis of national image in pictures includes: firstly, discussing the issues of the struggle for national image in the dimension of subject interaction in picture production, such as visual hierarchy, picture destruction and image transformation;secondly, the issues of visual structure in the dimension of visual grammar in textual representation are discussed, such as value representation, power construction and attitude expression;thirdly, in the dimension of visual interpellation in image reception, the issues of ideological effects are discussed, such as gaze compulsion, gaze pursuit, gaze concealment, and gaze taboo. Therefore, the visual framing can provide insight into the cultural and ideological secrets of the conflicting images of nations, and can be used as a vehicle to provide a visual rhetorical path for the development of peaceful communication between nations.

关 键 词：国家形象 视觉框架 意识形态 视觉修辞 

分 类 号：G206[文化科学—传播学]