商业模式创新前因研究:决策逻辑、组织学习的视角  

Research on the Antecedents of Business Model Innovation:Based on the Perspectives of Decision-making Logic and Organizational Learning

作　　者：陈一华 张振刚[2] Chen Yihua;Zhang Zhengang(Managemenrt School,Hannan University,Haikou 570228;School of Business Administration,South China University of Technology,Guangzhou 510640)

机构地区：[1]海南大学管理学院,海口570228 [2]华南理工大学工商管理学院,广州510640

出　　处：《管理评论》2022年第5期81-92,共12页Management Review

基　　金：国家社会科学基金一般项目(18BGL096);海南省自然科学基金高层次人才项目(722RC639);海南省高等学校科学研究一般项目(Hnky2022-1)。

摘　　要：因果推理和效果推理,这两种决策逻辑如何影响商业模式创新?对该问题的回答有助于新型商业模式创建方式以及现有模式变化方式的选择。然而当前关于组织决策、认知方式与商业模式创新关系的研究还不够充分。本文从计划学派、效果推理和组织学习等理论视角探讨决策逻辑、组织学习对商业模式创新的作用机制,通过对129家企业问卷调查数据的实证分析,获得以下发现:(1)效果推理和因果推理均对商业模式创新具有显著的正向影响;(2)认知学习在效果推理、因果推理和商业模式创新间产生中介效应;(3)经验学习在因果推理和商业模式创新间起显著的负向调节作用,在效果推理和商业模式创新间起显著的正向调节作用。How do effectual logic and causal logic influence business model innovation?Answering this question can help us understand the new business model creation and the existing business model change.However,the current literature on the relationship between organizational decision-making logics,management cognition and business model innovation is not enough and needs to be enriched.Based on the theories of planning school,effectuation and organizational learning,this study explores the effect mechanism of decision-making logics and organizational learning on business model innovation.In this study,we collect data from 129 enterprises through a questionnaire survey,and obtain the following findings through empirical analysis.First,effectuation and causation have significant positive effects on business model innovation.Second,cognitive learning plays a mediating role between effectuation and business model innovation,and between causation and business model innovation.Finally,experiential learning plays a significant negative moderating role between causation and business model innovation,and plays a significant positive moderating role between effectuation and business model innovation.

关 键 词：商业模式创新 效果推理 因果推理 经验学习 认知学习 

分 类 号：F279.2[经济管理—企业管理]