新时代国家形象视域下“中国制造”海外报道隐喻分析  

A Metaphorical Analysis of Overseas Reports on Made-in-China from the Perspective of National Image in the New Era

作　　者：窦光华[1] 王雪莲[1] DOU Guang-hua;WANG Xue-lian

机构地区：[1]武汉体育学院新闻传播学院,湖北武汉430079

出　　处：《新闻大学》2022年第5期71-80,121,共11页Journalism Research

基　　金：武汉体育学院东湖学子人才项目(2018.5—2023.5);2021年度湖北省高等学校哲学社会科学研究项目“社会化媒体网络动员在重大突发事件中的作用机制研究”(21D093)资助。

摘　　要：本文通过挖掘2018年谷歌和推特平台上浙江民营企业的相关信息,基于LDA主题建模和LTSM文本分析,研究了海外媒体对“中国制造”的形象建构和国家形象隐喻。研究发现:海外媒体对中国制造采用了“规则破坏者”的“元隐喻”,这一隐喻的广泛使用形成了“框架锚定”效应,制约了海外民众对于“中国制造”的认知。研究建议,中国应从科技创新、法律规则、环保意识和企业责任等方面有针对性地回应西方媒体编织的“中国制造”次级隐喻,从国家形象顶层设计和长效机制上破除西方媒体的“元隐喻”,掌握国家形象国际传播的话语权,建构国际社会对中国科技、制度和文化等多重维度的认同。This paper adopted Python to mine the information about Zhejiang private enterprises on Google and Twitter in 2018, and studied the image construction and national image metaphor on the overseas media on made in China based on LDA theme modeling and lTSM text analysis. It was shown that the overseas media had utilized meta metaphor of "rule breaker" for made-in-China, and its wide use had brought "frame anchoring" effect, which restricted the overseas people’s cognition of made-in-China. China should break the secondary metaphor of the western media from areas of science and technology innovation, legal rules, environmental awareness and corporate responsibility, and break the meta metaphor of the western media from national image and long-term mechanism. The discourse power of the international communication of the national image should be held and an international understanding of the science and technology, system and culture of China was hoped to reached.

关 键 词：中国制造 国家形象 海外报道 元隐喻 

分 类 号：G206[文化科学—传播学] R183[医药卫生—流行病学]