网络关系如何影响中小企业国际化绩效——基于国际创业导向的中介作用和国际机会识别的调节作用  

How Do Network Relationships Affect the Internationalization Performance of SMEs—Based on the Mediating Role of International Entrepreneurial Orientation and the Moderating Role of International Opportunity Identification

作　　者：黄胜 傅嘉辉 林小曼 HUANG Sheng;FU Jia-hui;LIN Xiao-man(School of Business,Guangdong University of Foreign Studies,Guangzhou 510006,Guangdong,China;School of Transnational Governance,European University Institute,Via della Badia dei Roccettini 9,50014 Fiesole,Italy)

机构地区：[1]广东外语外贸大学商学院,广东广州510006 [2]欧洲大学学院跨国治理学院,德拉巴迪亚费耶索莱50014

出　　处：《华南理工大学学报（社会科学版）》2022年第4期29-43,共15页Journal of South China University of Technology(Social Science Edition)

基　　金：国家自然科学基金项目“母国区域聚焦、国际机会导向与国际绩效——基于国际成长阶段的国际新创企业研究”(71972056);广东省自然科学基金项目“母国区域聚焦对进入后国际绩效的影响:整合创业导向、资源编排和制度视角的研究”(2020A1515011036)。

摘　　要：选取283家中小企业的问卷调查数据作为研究样本,通过整合网络关系观、动态能力观和创业联结观,考察网络关系对中小企业国际化绩效的影响。结果表明:商业网络关系和政治网络关系均与国际创业导向之间具有显著的倒U形关系;国际创业导向在网络关系与中小企业国际化绩效之间起着中介作用;偶然性国际机会识别对国际创业导向与中小企业国际化绩效之间的关系具有显著的调节作用。该研究结论不仅进一步明晰了网络关系与国际创业导向之间的关系,也为中小企业提高国际化绩效提供了重要的实践启示。By integrating the view of network relationship,the view of dynamic ability and the view of entrepreneurial connection,the questionnaire data of 283 SMEs were selected as research samples,and the influence of network relationship on the internationalization performance of SMEs was investigated.Results show that:there is a significant inverted U-shaped relationship between business network and political network relationships and international entrepreneurial orientation;international entrepreneurial orientation plays an intermediary role in the relationship between social networks and the internationalization performance of SMEs;occasional international opportunity identification plays a significant moderating role in the relationship between international entrepreneurial orientation and the internationalization performance of SMEs.The research conclusion not only further clarifies the relationship between network relationships and the internationalization performance of SMEs,but also provides important practical implication for SMEs to improve their international performance.

关 键 词：国际创业导向 网络关系 国际机会识别 中小企业 国际化绩效 

分 类 号：F272.1[经济管理—企业管理]