数字技术推动旅游业与三次产业融合发展的路径研究  

Research on Path of Digital Technology Promoting Integrated Development of Tourism and Three Industries

作　　者：梁慧超[1] 任俐璇 LIANG HuiChao;REN LiXuan(Hebei University of Technology,Tianjin 300401)

机构地区：[1]河北工业大学,天津300401

出　　处：《财贸研究》2022年第6期12-25,共14页Finance and Trade Research

基　　金：河北省社会科学基金项目“全域旅游视域下京津冀旅游产业融合发展研究”(HB19YJ039)。

摘　　要：数字技术对旅游业与三次产业的融合发展具有促进作用,但因产业链条的复杂性,数字技术的推动效果有所差异;由于能够影响企业决策和行为,市场环境在数字技术对旅游业与三次产业融合发展的影响中起显著的正向调节作用,但显著性因旅游业与不同产业的融合有所差别;作为门槛变量时,数字技术对旅游业与第三产业的融合发展的影响呈U形变化。为此,应以数字技术发展为基石、以融合创新发展为目标、以市场调节为条件、以政府治理为手段,优化数字技术推动旅游业与三次产业融合发展路径。Digital technology plays a role in promoting integrated development of tourism and three industries.However,due to the complexity of the industrial chain,the promoting effects of the digital technology are different.Market environment plays a significant positive moderating role in the impact of the digital technology on the integration development of the tourism and the three industries,because it can influence the decision-making and behavior of enterprises,but the significance is different because of the integration of the tourism and the different industries.When the digital technology is used as threshold variable,the impact of the digital technology on the integrated development of the tourism and the tertiary industry shows a U-shaped change.Therefore,it is necessary to optimize the path of the digital technology to promote the integrated development of the tourism and the three industries by taking the development of the digital technology as the cornerstone,the development of integrated innovation as the goal,the market regulation as the condition,and the government governance as the means.

关 键 词：数字技术 旅游业 三次产业 产业融合 

分 类 号：F592[经济管理—旅游管理]