基于价值链视角的服装定制模式对服装企业竞争力影响研究  

The Research on Impacts of Customization Mode of the Garment Enterprises Competitiveness from the Perspective of Value Chain

作　　者：丁志慧[1] 路作明 Ding Zhihui;Lu Zuoming(School of Business,Qingdao University of Technology,Qingdao 266520,China)

机构地区：[1]青岛理工大学商学院,山东青岛266520

出　　处：《山东纺织科技》2022年第3期41-44,共4页Shandong Textile Science & Technology

基　　金：教育部人文社会科学研究青年基金项目(17YJC630019);山东省高等学校人文社会科学研究计划项目(J18RA079);2020年度青岛市社会科学规划研究项目(QDSKL2001212)。

摘　　要：文章总结分析了服装定制模式,按定制程度和生产模式,将其分为传统服装定制、“互联网+线上定制”和“互联网+智能制造”,并对各自特征进行了归纳。运用价值链理论,分析三种服装定制模式对企业竞争力的影响,根据我国服装业发展现状,对服装定制企业转型发展提出了相应建议。Clothing customization mode was summarized and analyzed in this paper.Based on the degree of customization and production mode,the clothing customization mode was divided into three modes,which are named as traditional clothing customization,Internet+online customization and Internet+intelligent production,and their characteristics were summarized.According to the value chain theory,the influence of three garment customization modes on the competitiveness of enterprises was described,and corresponding suggestions for the transformation and development of garment customization enterprises according to the development status of garment industry were proposed.

关 键 词：服装定制 价值链 企业竞争力 

分 类 号：F273.1[经济管理—企业管理]