基于跨境产教融合的时尚设计教学研究——以品牌服装设计课程为例  

On Fashion Design Teaching Based on Integration of Cross-border Production and Education--Taking Brand Fashion Design Course as an Example

作　　者：幸雪 Xing Xue(Ningbo University-University of Angers Joint Institute at Ningbo,Ningbo Zhejiang 315211)

机构地区：[1]宁波大学昂热大学联合学院,浙江宁波315211

出　　处：《山东纺织经济》2022年第6期47-51,共5页Shandong Textile Economy

基　　金：宁波大学教研项目“面向跨境产教融合的时尚设计教学模式与路径研究——以《品牌服装设计》为例”(项目编号:JYXMXYB2021032)。

摘　　要：在中外合作办学的背景下,跨境产教融合成为应用型学科专业建设的重要路径。面向国际化培养模式,品牌服装设计课程调整了教学理论结构、内容结构及师资结构;提高了市场调研、系列企划在原课程体系中的权重;形成了以跨文化的设计研发为中心,由模拟设计向项目实训的转变,由传统讲授式向探索式的渗透;并强化了市场调研的方法及规范性,突出了思维导图设计方法在课堂教学中的应用,从而强化学生在课堂实训中的能动性。Under the background of Sino-foreign cooperation in running schools,the integration of cross-border production and education has become an important path for the construction of application-oriented disciplines.Facing the international training model,the fashion brand design course adjusts the teaching theory structure,content structure and teacher structure;increases the proportion of market research and series planning in the original curriculum system;in addition,centers on the cross-cultural design,research and development;transforms from simulation design to project training,from the traditional lecture to the exploratory penetration;strengthens the methods and standardization of market research,and highlights the application of“Mind Map”design method in teaching,thereby enhancing the initiative of the students in the practical training in the class.

关 键 词：跨境产教 品牌服装设计 建构主义教学 项目牵引式 思维导图 

分 类 号：G642[文化科学—高等教育学]