网络圈群下主流意识形态认同的现实境遇与促进策略  

The Realistic Situation and Promotion Strategies of the Mainstream Ideological Identity under the Network Circle Group

作　　者：阎国华 韩硕 YAN Guohua;HAN Shuo(School of Marxism,China University of Mining and Technology,Xuzhou 221116,China)

机构地区：[1]中国矿业大学马克思主义学院党委,江苏徐州221116 [2]中国矿业大学马克思主义学院,江苏徐州221116

出　　处：《探索》2022年第4期171-184,共14页Probe

基　　金：国家社会科学基金项目“新时代网络道德失范问题及其规制研究”(20BKS194),项目负责人:阎国华。

摘　　要：依托移动网络、社交媒体和人工智能等技术的快速发展,人们的网络生活日益呈现圈群化转向。网络圈群在缔造网络生活新业态的同时,也日益产生现象级影响,包括对主流意识形态认同的解构与重构。借助对传播逻辑和认同逻辑的深刻塑造,网络圈群显著影响了主流意识形态传播和认同的现实境遇,并引发了网络圈群下主流意识形态引领作用削弱、主流意识形态难以进入圈群、非主流意识形态的借圈传播、圈内典型意见主导思想认同等显在困境。遵循网络圈群影响主流意识形态的逻辑脉络,分析其对主流意识形态认同形成的主要挑战,可以发现网络圈群下增强主流意识形态认同应着重以优化内容设计、创新方式方法、紧盯受众需求和注重协同作用为抓手,从而在增强主流意识形态的网络圈群引领力、提高主流意识形态的网络圈群穿透力、深悟主流意识形态认同的圈群性生态和统筹主流意识形态认同的圈内外因素等方面实现系统优化。Based on the rapid development of technologies such as mobile network,social media and artificial intelligence,the people’s online life increasingly turns to circle group.Network circle group not only creates new forms of cyberspace life,but also takes on phenomenal influence including the deconstruction and reconstruction of the mainstream ideological identity.With deep shaping of communication and identification logic,the network circle has had a significant impact on the reality of mainstream ideology’s spread and identification,but also caused obvious dilemmas and problems such as the weakening of the leading role of the mainstream ideology,the difficulty to enter the circle,the spread of non-mainstream ideology,and the dominance of typical opinions in the circle on ideological identity.Consequently,in order to strengthen mainstream ideological identity under the network circle,we should follow above logical path and pay attention to the problems,focus on optimizing the content design,innovating means of communication,keeping an eye on audience’s needs and creating synergies as the gripper to realize the systematic optimization in strengthening the leading and penetrating power of the network circle of the mainstream ideology,deeply understanding the circle ecology of the mainstream ideology identity and coordinating the internal and external factors of the mainstream ideology identity.

关 键 词：网络圈群 主流意识形态 非主流意识形态 传播逻辑 认同逻辑 

分 类 号：D64[政治法律—政治学]