基于符号学理论-淮阳“泥泥狗”文创产品开发设计  

BASED ON SEMIOTICS THEORY-DEVELOPMENT AND DESIGN OF HUAIYANG "MUD DOG" CULTURALAND CREATIVE PRODUCTS

作　　者：韩文兵 任军[1] HAN WENBING;REN JUN

机构地区：[1]西安工程大学服装与艺术设计学院

出　　处：《设计》2022年第14期127-130,共4页Design

摘　　要：探寻基于符号学理论指导下-淮阳“泥泥狗”文创产品开发设计兼具文化情感和现代实用性的设计实践方法。调研分析淮阳“泥泥狗”泥塑作品及文献理论,提取分析淮阳“泥泥狗”造型特征、装饰色彩及装饰纹样。并挖掘淮阳“泥泥狗”泥塑文化中所承载的文化涵义。基于淮阳“泥泥狗”的外显艺术表征和蕴含的文化内涵进行现代文创产品的开发设计实践。获得借助于符号学相关理论指导淮阳“泥泥狗”进行文创产品开发设计的实践方法。Based on the theory of semiotics,this paper explores the design practice method of Huaiyang "mud dog" cultural and creative product development and design,which has both cultural emotion and modern practicality.Research and analysis of Huaiyang "mud dog" clay sculpture works and literature theory,extraction and analysis of Huaiyang "mud dog" modeling characteristics,decorative color and decorative patterns.And excavate the cultural connotation of Huaiyang "mud dog" clay sculpture culture.Based on the explicit artistic representation and cultural connotation of H uaiyang "mud dog",the development and design of modern cultural and creative products are carried out.With the help of semiotics theory,the practical method of Huaiyang "Clay Dog" in the development and design of cultural and creative products is obtained.

关 键 词：符号学 传统文化 淮阳“泥泥狗” 文创产品 设计方法 

分 类 号：J528[艺术—艺术设计]